Paid Media Associate, Search

Summary

Join Headspace as a Temp Paid Media Associate, Search and contribute to the development and execution of high-performing paid search campaigns. Working closely with the Paid Search Manager, you will leverage your 3+ years of paid search experience to drive DTC & B2B growth. Key responsibilities include hands-on campaign optimization, performance analysis, reporting, and collaboration with cross-functional teams. You will stay updated on platform and search evolution, ensuring all tagging needs are met and reporting is optimized. This is a 6-month temporary position (40 hrs/week).

Requirements

• 3+ years of hands-on media buying experience in direct response paid search including strategy development and execution
• Experience across the breadth of paid search platforms: Google Search, YouTube, GDN, UAC, Apple Ads
• Comfortable conducting A/B tests and making bulk changes within Google Ads Editor
• You have strong analytical skills and are comfortable working within Tableau & Google Sheets/Excel & data visualization platforms to pull out actionable insights
• You have exceptional attention to detail and are comfortable working on multiple projects simultaneously
• You’re a proactive self-starter. You’re equally someone who can go into the weeds but can also speak to big picture strategy
• Strong verbal and written communication skills

Responsibilities

• Be a key member of the team that is building a world-class Paid Search strategy across Google and Apple as part of a larger paid acquisition portfolio across DTC & B2B
• Execute hands-on-keyboard day-to-day optimizations, including: trafficking ads and QAing, reallocating budget, and finding new areas of opportunity to help hit KPIs more effectively
• Analyze performance, build reporting dashboards, and recommend ways of iterating, helping to drive new learnings
• Stay ahead of platform and search evolution, particularly as AI and automation reshape the media landscape
• Work closely with Data & MarTech leads to ensure all tagging needs are met and reporting is optimized
• Collaborate cross functionally with creative and marketing teams to develop creative + copy to scale and optimize our search campaigns
• Assist in building channel best practices for paid search with the guidance of the Paid Search Manager & Sr. Manager, Performance Marketing
• Assist in communication with key partners and vendors when necessary to nurture performance growth

Preferred Qualifications

• Mobile app / subscription and/or B2B experience is strongly preferred but not required
• You are well versed in paid media strategy for DTC brands as well as B2B
• Experience in the healthcare space and/or in paid social (Meta, TikTok, Snap, etc.) is nice to have
• Passion for the mental health & mindfulness space

Benefits

Competitive pay and benefits that support your whole self