Audience Strategy Manager

Summary

Join Experian as an Audience Strategy Manager and lead efforts in developing compelling responses for brand and agency partners. You will report to the Senior Data Strategy Director and work in a hybrid NY office environment. Responsibilities include leading and mentoring teams, collaborating with various teams to create strategic partnership proposals, and overseeing the development of client-facing materials. The ideal candidate will have 5+ years of experience in programmatic or digital advertising, with at least 2 years in a managerial role, along with in-depth knowledge of the programmatic ecosystem and exceptional written and creative skills. A creative mindset and strong understanding of digital media and current trends are also essential. Experian offers a great compensation package, including full medical, dental, vision, and matching 401K, as well as flexible work arrangements and generous paid time off.

Requirements

• Experience: 5+ years of experience in programmatic advertising, digital advertising, or marketing, with at least 2 years in a managerial role
• Expertise: In-depth knowledge of the programmatic ecosystem, including audience and targeting strategies across all channels
• Skills: Exceptional written and creative skills for building tailored proposals for top agencies and clients. Advanced proficiency in Adobe Creative Suite, with strong design and storytelling abilities
• Creativity: A creative mindset for brainstorming compelling solutions that connect our offerings to various brands and partners
• Industry Knowledge: Strong understanding of digital media, latest platforms, social media, pop culture, trends, and technologies
• Passion: Interest and knowledge in multiple areas such as music, sports, news, talk, and podcasts

Responsibilities

• Lead and mentor teams to develop and compelling responses for brand and agency partners
• Ensure internal alignment and assemble responses into concise, impactful presentations
• Collaborate with Sales, Curation/Trading, and Activation teams to create strategic partnership proposals that align with partner goals and enhance Audigent's brand and product suite
• Oversee the development of Audigent's client-facing materials, including general presentations and one-sheets

Benefits

• Great compensation package and bonus plan
• Core benefits including full medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays