Brand And Product Marketing Lead

Summary

Join Outschool as our Brand & Product Marketing Lead and play a pivotal role in shaping how our innovative educational platform is perceived globally. This isn't just a marketing position; it's an opportunity to directly influence the revolution in education by building trust and excitement around our products. You will develop and execute marketing strategies, lead impactful product launches, deeply understand our audience, collaborate across teams, and continuously measure and improve results. This is a senior-level role with an unconventional title reflecting Outschool's values. We offer competitive salaries, comprehensive benefits, and a fully distributed work environment.

Requirements

• Have experience in consumer businesses that are tech-forward, data-driven, and customer-obsessed
• Be a natural storyteller, capable of creating compelling messaging for brand campaigns and product launches
• Thrive at the intersection of strategy and execution, translating big ideas into actionable plans
• Be a player-coach, capable of hands-on work in a startup environment
• Collaborate seamlessly across teams, acting as a partner, problem-solver, and process improver

Responsibilities

• Develop and execute brand and product marketing strategies
• Lead product launches by partnering with product and growth teams to deliver go-to-market strategies
• Understand our audience and the market by leveraging insights, research, and competitive analysis
• Collaborate with product, design, growth, and customer success teams to create a cohesive customer journey
• Define clear goals, analyze results, and iterate on marketing strategies

Preferred Qualifications

• Have experience with subscription businesses or loyalty programs
• Have startup experience, thriving in fast-moving environments
• Have managed in-house teams and partnered with agencies

Benefits

• Competitive salaries
• Stock options
• Investment plans that make saving for retirement easier
• Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families
• Fertility and family planning coverage
• Online access to coaching and therapy sessions
• PTO and family leave
• Fully distributed work environment with expensable meals, virtual events, expensable home office setup, and internet allowance
• Annual budgets for self-directed professional development and DEI learning
• Budget for employees to take classes on Outschool
• Matching of employee donations to established charities