Brand Campaign Manager

Summary

Join CoreWeave, a leading AI hyperscaler, as their Brand Campaign Manager. You will be responsible for developing and executing integrated brand campaigns that resonate with enterprise, AI, and developer audiences. This role requires a deep understanding of audience segmentation, messaging, and full-funnel brand storytelling. You will collaborate with cross-functional teams to ensure campaigns align with brand standards and deliver measurable impact. The ideal candidate possesses 10+ years of experience in brand marketing within B2B tech and a strong portfolio showcasing end-to-end campaign ownership. CoreWeave offers a competitive salary, comprehensive benefits, and a hybrid work environment.

Requirements

• 10+ years of experience in brand marketing, integrated campaign strategy, or creative planning—preferably in B2B tech, SaaS, or cloud infrastructure
• A strong portfolio of brand end-to-end campaign ownership, from idea through execution and measurement
• Deep understanding of audience segmentation, messaging frameworks, and full-funnel brand storytelling
• Experience leading multi-channel campaigns across digital, video, events, social, paid media, and owned content
• Proven ability to work cross-functionally with creative teams, product marketers, media planners, and executives
• Strong creative sensibility and editorial judgment; able to shape and elevate work with clarity and vision
• Analytical and insights-driven; comfortable using data to inform decisions and demonstrate brand impact

Responsibilities

• Develop breakthrough, fully integrated brand campaign rooted in CoreWeave’s positioning and aligned to business priorities
• Craft brand campaign narratives that connect emotionally and strategically with our audiences—from developers to C-level buyers
• Build scalable campaign architectures and toolkits that can be tailored across regions, verticals, and funnel stages
• Lead campaign planning across owned, earned, and paid channels —advertising, digital, video, content, experiential, and more
• Partner with product marketing, demand generation, digital, creative, and communications to bring campaigns to life
• Act as the campaign quarterback, aligning stakeholders, timelines, and deliverables to execute flawlessly
• Ensure campaigns are consistent with brand standards while enabling flexibility for market-specific adaptation
• Write clear, actionable creative briefs that inspire bold and strategic execution
• Guide the development of hero assets—videos, landing pages, digital ads, emails, and event materials—ensuring storytelling is consistent and powerful
• Ensure integration of campaign themes across all marketing touchpoints, channels, and content formats
• Define and track campaign KPIs in collaboration with analytics and brand insights teams—brand lift, awareness, engagement, perception, and contribution to pipeline
• Use insights to refine campaigns in-flight and inform future strategies
• Conduct post-campaign retrospectives to capture learnings and optimize playbooks
• Ensure all campaigns ladder into CoreWeave’s broader brand strategy and visual identity
• Contribute to ongoing brand initiatives including messaging evolution, brand platform development, and executive storytelling
• Stay on the pulse of cultural trends, competitor moves, and creative benchmarks to keep our campaigns fresh, relevant, and ahead of the curve

Benefits

• Medical, dental, and vision insurance - 100% paid for by CoreWeave
• Company-paid Life Insurance
• Voluntary supplemental life insurance
• Short and long-term disability insurance
• Flexible Spending Account
• Health Savings Account
• Tuition Reimbursement
• Mental Wellness Benefits through Spring Health
• Family-Forming support provided by Carrot
• Paid Parental Leave
• Flexible, full-service childcare support with Kinside
• 401(k) with a generous employer match
• Flexible PTO
• Catered lunch each day in our office and data center locations
• A casual work environment
• A work culture focused on innovative disruption