Senior Manager, Brand Campaigns

Summary

Join Toast as the Senior Manager of Brand Campaigns and lead the development and execution of impactful marketing initiatives that drive brand awareness and consideration. You will establish the campaign operational framework, manage campaign budgets, and collaborate with cross-functional teams. This role requires strong leadership skills, data fluency, and experience in brand marketing and campaign management. You will analyze campaign performance, optimize initiatives, and present results to leadership. Success will be measured by your ability to execute compelling campaigns that activate the Toast brand as a business driver. The role offers a competitive salary and benefits package.

Requirements

• 8+ years of experience in brand marketing or campaign management, with proven success executing integrated, multi-channel brand campaigns
• Experience building or scaling a brand marketing function, preferably in a B2B environment
• Strong project management skills with demonstrated ability to lead complex campaign initiatives from concept to measurement
• Data fluency with experience using analytics tools to measure campaign impact and optimize performance
• Experience managing campaign budgets and resource allocation across channels
• Bachelor's degree in Marketing, Communications, or related field; MBA preferred but not required
• Exceptional communication skills with the ability to influence cross-functional partners and present results to leadership

Responsibilities

• Lead end-to-end campaign execution, translating Toast's brand narrative into compelling marketing initiatives that drive awareness and consideration in the marketplace
• Establish the campaign operational framework, including processes for planning, execution, measurement, and optimization that will define how brand campaigns function at Toast
• Develop and manage campaign budgets across channels, determining the optimal mix to maximize impact and ROI while achieving brand objectives
• Collaborate with leadership and the Director of Brand Strategy to ensure campaign activations align with overall brand positioning while focusing on tactical implementation
• Direct cross-functional campaign teams, coordinating resources and timelines across product marketing, creative, demand generation, and channel specialists
• Analyze campaign performance metrics and develop reporting frameworks that demonstrate impact on brand awareness and consideration
• Build and refine the testing methodology to continuously improve campaign effectiveness, applying learnings to optimize future initiatives
• Present campaign results to leadership, demonstrating the business value of brand investment and making recommendations for future approach

Preferred Qualifications

Experience with marketing technology platforms such as Marketo, Salesforce, Google Analytics, and campaign measurement tools preferred

Benefits

• We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry
• Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs
• Pay Range$121,000 — $194,000 USD