Senior Manager, Brand Campaigns

Summary

Join Instacart as a Sr. Manager, Brand Campaigns and lead the strategy and execution of high-visibility consumer campaigns. Collaborate with cross-functional teams including Brand, Product, Media, Creative, and Comms to develop breakthrough campaigns that build brand love and reinforce competitive positioning. This remote-based contractor role reports to the Head of Brand Strategy. You will lead end-to-end execution of Tier 1 brand campaigns for both Seasonal and Evergreen initiatives. The role requires strong collaboration, project management, and strategic thinking skills. You will develop campaign strategies, media plans, and measurement frameworks, while also identifying opportunities for omnichannel growth and brand expansion.

Requirements

• Bachelor's Degree required
• 7+ years of experience in brand management/strategy
• Must have a minimum of 2 years leading consumer campaigns
• Excellent written and verbal communication skills; ability to interact at senior levels of the organization
• Strong project management skills – ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment
• Demonstrable understanding of the various functional aspects of a marketing organization, plus paid media landscapes

Responsibilities

• Collaborate with the Integrated Media team to develop a media strategy that drives business results and builds brand equity
• Collaborate closely with Product Management to ensure campaign readiness across all relevant product touchpoints
• Partner with the Integrated Media & Marketing Analytics team to develop a measurement framework to assess the effectiveness of our campaign strategy
• Partner with Organic Social, Influencer & activations teams to extend campaigns into non-traditional territory spaces to enhance shareability and earned media potential
• Gather data, formulate insights, and articulate strategic opportunities that will impact the business and drive omnichannel growth
• Ideate and identify the unexpected applications of brand that touch consumers and culture – partnerships, collaborations, brand activations
• Champion and wield brand thinking across campaigns, concepts, and the organization; ensure everything we do is true to our brand and represents the best interests of the communities we serve
• Consistently assess competitive strategies and uncover white space opportunities

Preferred Qualifications

• Record of leveraging consumer insights and experience to develop campaigns; experience using data and metrics to back up assertions of business value
• Previous experience developing cross-channel marketing plans
• Nimble, resourceful, and detail-oriented; thrives in both independent and collaborative work environments