Brand Manager

Summary

Join Hike and become our Brand Manager, shaping the Rush Gaming Universe (RGU) into a beloved and trusted brand in India's casual gaming market. You will be responsible for crafting RGU's brand identity, voice, and image, ensuring every touchpoint reflects our core values. This role demands a strategic thinker, storyteller, and visionary who can translate ideas into powerful brand experiences. You'll develop and execute brand strategies, craft compelling narratives, and create high-impact campaigns while being resource-conscious. You will also collaborate with internal teams, monitor key metrics, and establish strategic partnerships to amplify brand visibility. This is an opportunity to redefine how people perceive and engage with casual gaming in India.

Requirements

• 4+ years of full-stack brand marketing experience, especially with a strong, high-quality consumer brand (gaming and/or technology products is a bonus)
• Demonstrated experience obsessing over connecting emotionally with consumers and enhancing brand loyalty
• Crafts impactful brand campaigns that deliver strong ROI, finding creative ways to maximize visibility and engagement
• Understands brand levers and their influence on business outcomes, staying ahead of risks to brand integrity
• Expert in ATL and BTL Marketing: Combines broad-reach campaigns with targeted engagement for maximum brand impact
• Demonstrated creating new digital and physical brand experiences that set the brand apart
• Uses market trends and consumer insights to craft compelling brand stories and strategies
• Ensures brand initiatives align with consumer behaviour and market demand, focusing on what truly matters
• Leverages simple metrics to drive brand success, aligning efforts with key performance indicators
• Moves fast with high-quality decisions, understanding when to take calculated risks
• Ensures effective communication of the brand’s value propositions across all markets
• Drives market strategy to establish the brand as a leader in real-money gaming

Responsibilities

• Develop and execute a brand strategy that positions RGU as the best and most trusted choice in the play and earn gaming space both in India and globally
• Craft a compelling brand story that shapes the perception of casual gaming by highlighting the skill, fun, and community aspects of our platform
• Create high-impact brand strategies and campaigns that deliver strong results while being resource-conscious
• Prioritize spending on high-leverage activities to maximize ROI and contribute directly to brand growth and international expansion
• Analyze market trends, consumer behaviours, and competitive landscapes to craft spot-on strategies for target audiences
• Create breakthrough marketing that stands out and has never been thought of before
• Leverage AI and automation to optimize marketing, campaign targeting, and customer engagement
• Collaborate with internal teams to ensure brand alignment across all touchpoints and refine messaging that highlights RGU’s unique value propositions
• Monitor key metrics, making data-driven decisions to fine-tune strategies and drive market growth in India and internationally
• Establish strategic partnerships that amplify brand visibility and credibility, collaborating with influencers, industry leaders, and cultural icons