Brand Design Lead

Summary

Join ZOE's remote-first creative team as the Brand Design Lead and play a pivotal role in ensuring brand consistency across all platforms. Partnering with the global marketing team, you will develop impactful multi-channel ad campaigns, art direct photoshoots, create reusable social media templates, and collaborate on packaging designs. This role requires strong conceptual thinking, exceptional creative skills, and proficiency in Figma and Adobe Creative Suite. Experience in both agency and in-house settings is preferred, along with a portfolio showcasing impact-driven creative work. ZOE offers a competitive compensation package including base pay and stock options, plus a comprehensive benefits package designed to support employee well-being and professional growth.

Requirements

• Have 6-8+ years of relevant experience, both agency and in-house are preferred but not a must
• Have a deep understanding of creating impactful campaigns across digital platforms
• Have a portfolio of best-in-class work showing impact-driven creative across multiple channels
• Have a strong conceptual and problem-solving skills
• Are proficient in the creative development process, have excellent art direction skills, and consistently deliver high-quality design
• Are efficient and deadline-driven
• Can communicate effectively with creatives and producers, engendering trust and respect
• Are confident in managing up to leadership, negotiating with key stakeholders and using persuasion to push boundaries
• Can redirect creative development based on feedback if necessary
• Are proficient in Figma and Adobe Creative Suite

Responsibilities

• Develop multi-channel ad campaigns for all social platforms, including performance, YouTube, and static ads
• Plan and Art Direct photoshoots showcasing ZOE's science team in action and our members' personalised nutrition journeys, creating assets for all marketing channels
• Develop reusable templates for social media content to help the marketing team scale campaigns efficiently
• Partner with external suppliers to conceptualise and execute packaging designs for new product lines
• Work with production and marketing to probe briefs, understand requirements, and develop creative strategies
• Come up with and bring to life great ideas grounded in insights, with exceptional creative thought and craft
• Work with internal stakeholders to define and build end-to-end visual assets for multi-channel advertising campaigns, social, content, partnerships, and customer comms
• Pitch ideas confidently to internal teams, whether it's a small tweak or a big concept
• Partner and communicate effectively with a cross-functional team, including writers, designers, animators, and producers
• Work with Product Marketing to improve and update product positioning based on customer insights and market trends
• Digest feedback and develop alternate creative solutions
• Maintain consistent creative quality while applying and expanding brand guidelines
• Keep your finger on the pulse of culture
• Be a champion of our culture and values in everything you do

Preferred Qualifications

Start-up/scale up experience would be desirable

Benefits

• Base pay and stock options
• Competitive health insurance and wellness packages
• Inclusive parental policies
• Tailored professional development programs