Sporty Group is hiring a
Brand Director

Summary

The job is for a Brand Director at Sporty Group, a leading sports betting website. The role involves developing and executing comprehensive brand strategies to enhance market position, increase customer engagement, and drive growth. The candidate should have a solid understanding of the iGaming industry, leadership skills, and a proven track record in brand management.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Solid experience in brand management and or marketing, with at least 5 years in a senior leadership role
• Fluency in both written and spoken English is essential

Responsibilities

• Develop and implement long-term brand strategies aligned with business objectives
• Oversee the creation and execution of brand campaigns to enhance brand awareness and market share
• Conduct market research and analysis to understand market trends, customer needs, and competitive landscape
• Utilize insights to refine brand strategies and identify new opportunities for growth
• Define and articulate the brand’s value proposition, positioning, and messaging across all marketing channels
• Ensure consistency in brand voice and tone across all customer touchpoints
• Lead the planning, development, and execution of marketing campaigns, ensuring alignment with brand objectives
• Collaborate with creative, digital, and media teams to produce high-impact campaigns
• Monitor and analyze the performance of brand campaigns and initiatives
• Provide regular reports to senior management on brand performance, insights, and recommendations
• Collaborate with cross-functional teams to ensure cohesive brand execution
• Oversee the brand marketing budget, ensuring efficient allocation of resources to maximize ROI
• Track spending and provide financial reports to ensure budget adherence

Preferred Qualifications

Proven experience in the iGaming industry or a related field is highly desirable

Benefits

• Quarterly and flash bonuses
• We have core hours of 10am-3pm in a local timezone, but flexible hours outside of this
• Top-of-the-line equipment
• Referral bonuses
• 28 days paid annual leave
• Annual company retreat
• Highly talented, dependable co-workers in a global, multicultural organisation
• Payment via DEEL, a world class online wallet system
• Our teams are small enough for you to be impactful
• Our business is globally established and successful, offering stability and security to our Team Members