Remote Brand Director
Sporty Group
πRemote - Europe
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Job highlights
Summary
Join Sporty Group as the Brand Director and develop comprehensive brand strategies to enhance market position, increase customer engagement, and drive growth.
Requirements
- Bachelorβs degree in Marketing, Business, Communications, or a related field
- Solid experience in brand management and or marketing, with at least 5 years in a senior leadership role
- Fluency in both written and spoken English is essential
- Proven experience in the iGaming industry or a related field is highly desirable
- Strong strategic thinking and analytical skills with a track record of developing successful brand strategies
- Proficiency in digital marketing, social media, and emerging marketing trends
- Highly motivated and results-driven
- Strong interpersonal skills with the ability to build relationships across all levels of the organization
- Adaptable and able to thrive in a fast-paced, dynamic environment
Responsibilities
- Develop and implement long-term brand strategies aligned with business objectives
- Oversee the creation and execution of brand campaigns to enhance brand awareness and market share
- Conduct market research and analysis to understand market trends, customer needs, and competitive landscape
- Utilize insights to refine brand strategies and identify new opportunities for growth
- Define and articulate the brandβs value proposition, positioning, and messaging across all marketing channels
- Ensure consistency in brand voice and tone across all customer touchpoints
- Lead the planning, development, and execution of marketing campaigns, ensuring alignment with brand objectives
- Collaborate with creative, digital, and media teams to produce high-impact campaigns
- Monitor and analyze the performance of brand campaigns and initiatives
- Provide regular reports to senior management on brand performance, insights, and recommendations
- Collaborate with cross-functional teams to ensure cohesive brand execution
- Oversee the brand marketing budget, ensuring efficient allocation of resources to maximize ROI
- Track spending and provide financial reports to ensure budget adherence
Benefits
- Quarterly and flash bonuses
- Flexible hours outside of core hours (10am-3pm)
- Top-of-the-line equipment
- Referral bonuses
- 28 days paid annual leave
- Annual company retreat
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