Brand Marketing Lead

Summary

Join Calm as their Brand Marketing Lead and shape their social media strategy, driving engagement and solidifying their position as a leader in mental health. You will oversee Calm's social presence across all platforms, manage key platform relationships, and collaborate with internal and external teams to create engaging content and campaigns. The ideal candidate is a passionate storyteller with a strong understanding of brand initiatives and a proven track record of success in social media marketing. This remote role is based in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis. The position offers a competitive salary, equity, comprehensive benefits, 401k, and flexible time off.

Requirements

• Social Media Expert: proven experience leading social media strategies in fast-growth environments, with a track record of creating culturally relevant, buzzworthy campaigns
• Brand Storyteller: Strong understanding of brand marketing, PR, and their intersection with social media to drive holistic, impactful narratives
• Passion for culture and bringing earned-centric, social-first ideas to life for brands
• Innovative Creator: Exceptional eye for social content and creative trends, with a passion for pushing boundaries and taking risks
• Collaborative Partner: Skilled at working cross-functionally with Creative, Content, PR, and Marketing teams to align strategies and amplify campaigns
• Data-Driven Strategist: Ability to leverage insights and analytics to inform decisions, optimize performance, and deliver measurable results
• Agile and Resourceful: Comfortable switching between strategy and execution, managing multiple priorities, and leading a small team with speed and efficiency
• Passionate Advocate: Deep enthusiasm for mental health, wellness, and culture, with a commitment to advancing mental well-being through storytelling and brand-building
• Bachelor’s degree or equivalent experience
• 8+ years of relevant experience in social media, brand marketing, partnerships, or communications, with demonstrated leadership and cross-functional collaboration skills

Responsibilities

• Develop and lead Calm’s social media strategy across all earned channels, including Instagram, TikTok, X, Threads, YouTube, and Facebook, to grow audiences and drive meaningful engagement
• Collaborate with the PR team to ideate and execute earned-first, social-led campaigns that generate buzz and media coverage around brand and cultural moments
• Create content strategies for major initiatives, such as new product launches, in-app content releases, talent partnerships, and brand campaigns
• Collaborate with Calm’s Brand and Communications teams to ensure a cohesive narrative across social media, marketing, and PR efforts
• Manage relationships with key social media platforms (e.g., Meta, TikTok, YouTube) to unlock innovative tools and strategies for audience engagement
• Maintain a consistent drumbeat of brand-building initiatives that drive awareness and keep Calm top of mind in the competitive wellness space
• Partner with Creative, Content, and external agencies to develop best-in-class, on-brand social content that pushes creative boundaries
• Lead the vision for social creative concepts, briefing teams and ensuring flawless execution of campaigns
• Stay ahead of trends, identifying opportunities for Calm to lead cultural conversations and capitalize on real-time moments
• Work closely with PR to craft campaigns that blend social media and earned media to amplify Calm’s brand story
• Lead the social strategy for high-impact announcements, partnerships, and collaborations, ensuring alignment with Calm’s broader communications goals
• Monitor, analyze, and report on social performance metrics to optimize strategies and content in real-time
• Collaborate with Calm’s analytics and insights teams to refine future campaigns based on key learnings and audience behavior

Preferred Qualifications

• Experience in the mental health or wellness space
• Expertise in content marketing and partnerships
• Background in public relations, with a focus on earned media strategies
• Familiarity with working in a remote-first environment

Benefits

• Equity
• Comprehensive benefits
• 401k
• Flexible time off