Marketing Lead

Summary

Join Delbridge Solutions, a rapidly growing North American technology company, as their Marketing Lead. In this pivotal role, you will develop and implement comprehensive marketing strategies, lead brand positioning, and execute digital and field marketing campaigns. You will collaborate with sales and cross-functional teams, mentor junior team members, and build relationships with partners and clients. The ideal candidate possesses a Bachelor's degree, 3-6 years of marketing experience in the technology industry, and strong written and verbal communication skills. Delbridge Solutions offers a collaborative environment, performance bonuses, and accelerated career paths.

Requirements

• A Bachelor’s degree and 3-6 years in marketing in the technology industry
• Outstanding written and verbal skills
• Experience with Wordpress, the MS Office suite of products
• Expertise in SEO with Google AdWords and using Google Analytics to generate web metrics and digital analytics

Responsibilities

• Develop and implement comprehensive marketing strategies to support business goals
• Lead brand positioning, messaging, and campaign planning across various channels
• Analyze market trends, customer insights, and competitor activity to inform marketing strategies
• Plan, supervise and execute digital marketing campaigns
• Create marketing plans that help to sell products and create digital awareness
• Develop content for social media platforms
• Create and manage the development of email newsletters and marketing campaigns
• Provide technical and content audits including keyword research and search engines
• Coordinate, create and track website experience when customers visit the company website
• Develop goals and objectives to ensure marketing plans are data-driven
• Work within analytical tools to monitor, analyze, refine and identify opportunities
• Monitor and track online search engines and the effects their changes have on marketing
• Plan and execute field marketing initiatives, including events, trade shows, and local activations
• Build relationships with our partners, customers, and stakeholders to enhance brand presence
• Coordinate on-site promotions, sponsorships, and experiential marketing activities
• Gather feedback and insights from field activities to inform future strategies
• Work closely with sales teams to ensure alignment between marketing efforts and revenue goals
• Oversee and mentor junior marketing team members or external agencies
• Collaborate with cross-functional teams to deliver integrated marketing campaigns

Preferred Qualifications

• Experience with the Adobe suite
• Familiarity with marketing automation software such as Marketo or Pardot

Benefits

• Quarterly rewards
• Performance bonuses
• Accelerated career paths