Head Of Brand Marketing

Summary

Join Midnite’s marketing team as a leader in delivering world-class consumer marketing campaigns for betting and gaming. This role blends creative development, media planning, sponsorship activations, and PR to connect Midnite with mass-market audiences while upholding brand standards. You will develop and evolve Midnite’s brand positioning, manage multi-million-pound budgets, collaborate on sponsorship strategies, and integrate content and PR. The ideal candidate possesses extensive experience in large-scale campaigns, media strategy, and data-driven decision-making, along with exceptional leadership skills and a passion for sports marketing. Midnite offers a comprehensive benefits package including health coverage, paid time off, flexible working arrangements, and professional development opportunities.

Requirements

• Proven experience delivering large-scale ATL and BTL campaigns with a strong portfolio of brand work
• Demonstrated expertise in media strategy and planning, measurement models and managing multi-channel campaigns
• Strong analytical skills with proficiency in Excel and data-driven decision-making
• Exceptional leadership and team development abilities
• Experience working with sponsorships, partnerships, and cross-functional teams
• Passion for sports marketing, with a strong understanding of betting and consumer behaviour in the UK

Responsibilities

• Develop and evolve Midnite’s betting and gaming positioning, assets, and campaigns, including football (major tournaments, Start of Season activations, and BAU Football) racing (high profile races & festivals) and gaming (reasons to believe/RTBs)
• Manage multi-million-pound budgets and deliver multi-channel strategies (ATL & BTL) through collaboration with media agencies and internal teams, ensuring optimal performance and actionable insights
• Collaborate with internal and external stakeholders to execute a sponsorship strategy and deliver impactful activations that grow brand consideration
• Foster alignment with digital PR and social and content to execute integrated campaigns and disrupt the news cycle
• Identify growth opportunities, champion creativity, and drive innovative strategies across all elements of Midnite marketing

Benefits

• Comprehensive health coverage: Look after your well-being with our outstanding zero-excess health insurance plan, which includes optical and dental coverage
• Simplify life: Take advantage of our nursery salary sacrifice scheme, allowing you to conveniently pay your child's nursery fees straight from your paycheck
• Work-life balance: Enjoy 25 paid holidays a year, plus generous paid maternity, paternity, and adoption leave, supporting you during life's most important moments
• Productive home office: We provide everything you need for a comfortable and ergonomic home setup, ensuring you're as productive as possible
• Flexible working: We embrace flexible working, allowing you to adjust your schedule when life's unexpected moments arise
• Latest tech made easy: With our salary sacrifice schemes, you can upgrade to the latest gadgets, household items, and mobile tech without the upfront cost
• Exclusive perks: Enjoy a wide range of discounts on retailers, groceries, and subscriptions, making life a little more affordable
• Grow with us: Expand your skills through internal and external learning opportunities while benefiting from access to mentorship programs that support your development
• Transparent compensation: We provide competitive pay with clear team bandings and salary grids, ensuring that salary discussions are simple and fair
• Constructive feedback: We foster a transparent culture, encouraging individual feedback and review sessions to help everyone improve
• Work from anywhere: Whether it's a cosy cottage in the Cotswolds or anywhere else, enjoy the freedom of working remotely