Brand Marketing Manager

Summary

Join Turing as their Brand Marketing Manager and play a critical role in managing brand awareness campaigns and ensuring brand consistency across all channels. Reporting to the VP, Brand Marketing, you will oversee the development and implementation of brand guidelines while executing campaigns that elevate Turing’s visibility. This role requires 5-8 years of experience in brand management and marketing within the high-tech industry, specifically with B2B brands and a strong understanding of generative AI. You will lead brand awareness campaigns across various channels, manage brand consistency, maintain brand guidelines, track brand awareness and sentiment, collaborate cross-functionally, and track performance. Turing offers a competitive compensation, flexible working hours, and a full-time remote opportunity.

Requirements

• 5-8 years of experience in brand marketing, with a focus on managing brand campaigns and maintaining brand consistency across multiple channels
• Strong understanding of brand positioning, messaging, and visual identity development
• Proven track record in developing and executing high-impact brand awareness campaigns
• Experience managing brand advertising and paid media across channels, including podcasts, newsletters, out-of-home (OOH), and connected TV (CTV)
• Experience tracking and analyzing brand awareness, sentiment, and perception, and using insights to refine brand strategy
• Experience managing and updating brand guidelines for diverse teams and stakeholders
• B2B brand marketing experience in the high-tech industry is required
• Experience and strong understanding of generative AI and the broader AI industry
• Excellent project management and organizational skills, with the ability to manage multiple priorities and deliver results under tight deadlines
• Strong analytical mindset, with the ability to interpret data and optimize campaigns based on performance metrics
• Ability to work collaboratively across teams and communicate effectively with various stakeholders, from designers to senior leadership

Responsibilities

• Lead and manage brand advertising campaigns across podcasts, newsletters, out-of-home (OOH), and connected TV (CTV), ensuring maximum impact and alignment with brand goals
• Ensure brand consistency across all marketing and communications efforts, overseeing the adherence to brand guidelines for tone, messaging, and visual identity across teams and platforms
• Collaborate closely with design and messaging teams to regularly update and refine brand guidelines, ensuring they reflect Turing's core values, mission, and evolving market positioning. Provide guidance to internal teams and external partners to ensure uniformity in all touchpoints
• Monitor and measure brand awareness, perception, and sentiment using industry-standard tools and surveys. Regularly report findings and actionable insights to inform marketing strategies
• Work closely with content, design, demand generation, and field marketing teams to ensure a cohesive brand experience across all campaigns, platforms, and customer interactions
• Measure the effectiveness of brand campaigns and continuously optimize efforts through data analysis and feedback
• Identify opportunities for strategic brand partnerships, sponsorships, and events that align with Turing’s brand goals and expand our reach

Benefits

• Amazing work culture (Super collaborative & supportive work environment; 5 days a week)
• Awesome colleagues (Surround yourself with top talent from Meta, Google, LinkedIn etc. as well as people with deep startup experience)
• Competitive compensation
• Flexible working hours
• Full-time remote opportunity