Brand And Product Marketing Manager

Summary

Join Sword Health, a Forbes Best Startup Employer, and become our Marketing Manager! In this role, you will develop and execute product marketing materials for B2C and B2B audiences, manage the marketing calendar, and support various marketing initiatives. You'll work with a talented team to bring our product, Thrive, to life through compelling content and visuals. This position requires a hands-on approach, strong writing skills, and experience in product or brand marketing. Sword Health offers a remote-first work environment with flexible hours and a comprehensive benefits package.

Requirements

• Be a hands-on marketer—comfortable executing strategies and managing multiple projects
• Be a strong writer—able to craft compelling product and brand marketing materials
• Be creative and visually savvy—understand how to bring a brand to life through content and imagery
• Be highly organized—able to manage multiple projects, deadlines, and marketing initiatives
• Be collaborative—thrive in cross-functional environments and enjoy working across teams
• 5+ years of experience in product marketing, brand marketing, or a related role
• Experience developing product marketing strategies and materials for B2C and/or B2B audiences
• Strong writing skills with experience creating marketing and product content across multiple formats
• Strong project management skills and the ability to execute in a fast-paced environment

Responsibilities

• Develop and execute product marketing materials for B2C and B2B, including feature rollouts, positioning, messaging, marketing copy, and campaign assets
• Bring member stories to life by managing and growing Thrive’s testimonial bank
• Manage the Thrive marketing calendar, aligning product launches, campaigns, and key brand moments across B2C and B2B
• Support social media execution in partnership with the central Brand team
• Support and coordinate photoshoots and video shoots, collaborating with creative teams
• Manage Thrive’s centralized image and video bank, ensuring accessibility for the marketing team and cross-functional stakeholders

Preferred Qualifications

Experience supporting brand asset creation, bonus if photoshoot and video shoot coordination experience

Benefits

• Comprehensive health, dental and vision insurance
• Life and AD&D Insurance
• Financial advisory services
• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)
• Health Savings Account
• Equity shares
• Discretionary PTO plan
• Parental leave
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family