Brand Marketing Specialist

Summary

Join Hypersonix, a rapidly growing SaaS startup revolutionizing eCommerce and retail, as a Brand Marketing Specialist. This role requires a creative and strategic individual with experience in digital marketing, particularly using tools like HubSpot and Bravo. You will be responsible for crafting and executing brand strategies, creating compelling content, managing marketing campaigns, and translating product features into engaging messaging. This position is ideal for someone who thrives in a fast-paced startup environment and enjoys collaborating with cross-functional teams.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field
• 3–6 years of experience in brand marketing, preferably in a SaaS startup environment
• Strong command of creative writing, with the ability to adapt tone and voice for different audiences
• Hands-on experience with HubSpot (or similar CRM/marketing automation platforms)
• Familiarity with Bravo Studio and product animation tools like LottieFiles, After Effects, or Figma
• A solid understanding of the eCommerce and retail tech landscape
• Passion for storytelling, design thinking, and brand consistency
• Excellent project management skills and a collaborative spirit

Responsibilities

• Craft and execute brand strategies that align with our business goals and resonate with our target audience
• Write compelling, on-brand copy for campaigns, websites, emails, product releases, and social media (videos, infographics, animations)
• Plan, launch, and measure marketing campaigns across digital platforms using tools like HubSpot
• Translate product features into value-driven messaging using product animation tools and visual storytelling techniques
• Design interactive prototypes using Bravo Studio
• Conduct competitor research and contribute to refining our voice and positioning in the SaaS and retail tech space
• Partner with Product, Sales, and Customer Success teams to ensure consistent messaging across all touchpoints