Brand Strategy Director

Summary

Join Cielo as a Brand Strategy Director and develop and lead client relationships with brand and talent marketing solutions. As a global, commercially oriented leader, you will delight internal and external customers, deliver progressive solutions, and achieve P&L targets. This key role drives brand engagement solutions across global clients. Responsibilities include developing customized brand strategies, owning a client portfolio, and building senior-level relationships. You will also lead the practice and contribute to Cielo's reputation growth. Operational responsibilities involve supporting the regional capability team and ensuring service delivery standards. The role requires extensive experience in employer brand, marketing, and communications programs.

Requirements

• Bachelor’s or Master’s degree plus relevant marketing and digital vocational training required
• Extensive experience in delivering employer brand, marketing and communications programs required
• Expertise in working with data to generate impressive insight and strategy
• Extensive experience of client management and service delivery, preferably including resourcing and/or talent management
• Digitally curious and savvy
• Excellent people management skills
• Employer Brand experience, preferably in an agency setup, or RPO, or mix between any of the previous; client relationship management, exposure to C level, revenue growth, team leadership and cross functional teams and development

Responsibilities

• Develop and lead client relationships with brand and talent marketing solutions that enable direct clients and our client teams to drive direct hiring, enhance the quality of hire, ignite talent performance and maximize the value of the client’s employer brand
• Generate and deliver revenue targets
• Delighting internal and external customers leading to new revenue opportunities
• Progressive solutions delivered to exceptional standards
• Service expansion from existing clients and P&L target achievement
• Deep knowledge of employer brand, recruitment marketing and employee communications
• Expert at measuring and maximize marketing ROI
• Self-sufficient in scoping, converting and delivering all aspects of brand projects up to $250K, up to three per year
• Full accountability for commercial, service and reputational excellence
• Lead and integrate new IP, services and products into Cielo
• Create and lead on the delivery of customized brand solutions and strategies based on the clients’ needs
• Create, design, and launch new services and solutions – a suite of assets for existing client offerings
• Own a client portfolio of around $1M
• Serve as a consultant to leaders of the client organizations and build senior-level relationships to advise and direct on brand solutions, facilitate thought leadership, and share best practices
• High visibility and reputation with Cielo peer group (CSD-level), leading to ongoing Client Development opportunities, sharing new products/services/case studies with account teams at QBRs or running a ‘stimulus session’
• Converting $200k per annum from current Cielo clients
• Leader of Practice and Cielo’s reputation growth, write thought-leading blogs, speak at summits / events, leverage your profile and network for new business opportunities
• Work closely with the sales team to identify, train, and sell solutions and draw new internal client leads with current business
• Support regional Capability team member in ensuring a sustainable operating model for brand and digital solutions in collaboration with regional business leaders and executive operating boards
• Ownership of service delivery standards, management and governance within their portfolio
• Operational excellence: Develop and optimize capability within the Brand Practice through operationalizing new products/services, training, reporting and continuous improvement
• Providing insight to clients and internal stakeholders that turns marketing data into powerful stories and strategic recommendations
• Complete digital audits and evaluations of clients’ brand and recommend solutions

Preferred Qualifications

• Marketing agency, outsourcing or consulting experience preferred
• Previous P&L management experience preferred, forecasting, budgeting, invoicing management streams