Director, Brand & Content

Summary

Join UpGuard's marketing team as a pivotal leader, shaping market presence and reputation through strategic brand partnerships, impactful public relations, and innovative content strategies. You will pioneer strategic activations, elevate brand presence, innovate content operations, maximize content impact, and drive strategic alignment across various teams. This role requires extensive leadership experience in content marketing within a B2B SaaS environment, a proven ability to develop and execute strategic content plans, a highly analytical mindset, demonstrated success in building external partnerships, and excellent collaboration and communication skills. The position offers a fully remote working environment and various benefits, including a monthly lifestyle subsidy, WFH setup allowance, learning and development allowance, generous annual leave, parental leave, personal leave, top-spec hardware, and personal device security and online privacy protection subsidy.

Requirements

• Extensive leadership experience in content marketing, with a strong track record in brand partnership/sponsorship activations and public relations within a B2B SaaS environment
• Proven ability to develop and execute strategic content plans that leverage external collaborations, PR opportunities, and technological advancements
• A highly analytical and process-oriented mindset with a passion for utilizing data and technology (including AI) to drive continuous improvement
• Demonstrated success in building and nurturing external partnerships and managing sponsorship engagements
• Excellent collaboration and communication skills with a proven ability to work effectively across diverse internal teams

Responsibilities

• Pioneer Strategic Activations: Develop and lead content strategies that leverage brand partnerships and sponsorships to expand our reach, enhance credibility, and generate qualified leads
• Elevate Brand Presence: Drive content initiatives to advance our public relations activities and cultivate impactful sponsorship collaborations that resonate with key audiences
• Innovate Content Operations: Apply an analytical and "engineering mindset" to optimize content workflows, utilizing data and AI to significantly improve efficiency, quality, and volume
• Maximize Content Impact: Develop and implement innovative strategies to repurpose and distribute content across diverse channels, ensuring maximum reach and engagement
• Drive Strategic Alignment: Collaborate closely with Design, Growth, Product Marketing, Revenue, and Corporate Development teams to ensure content effectively supports overarching business goals and resonates across all touchpoints

Preferred Qualifications

• Knowledge of or a strong interest in cybersecurity is preferred but not required
• Proven track record of pioneering strategic activations through brand partnerships and sponsorships in a B2B SaaS environment
• Ability to approach content operations with an "engineering mindset," leveraging data and AI to enhance efficiency and quality
• Demonstrated success in cultivating impactful sponsorship collaborations
• Strong capability in driving strategic alignment across diverse internal teams
• Willingness to roll up your sleeves and do what it takes to get things done

Benefits

• Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)
• WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard (all regions)
• $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
• Generous Annual Leave/PTO allowances: time to recharge your batteries (all regions)
• 18 weeks paid Parental Leave: irrespective of parenting role (all regions)
• Personal Leave allowance: this includes sick & carer’s leave (all regions)
• Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)
• Top-spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
• Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)
• Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)