Brand Strategy Director

Summary

Join Swiftly, a retail digital technology startup, as a founding Senior Manager or Director of Brand Strategy to build this function from the ground up. This hands-on role involves creating narratives, pitch materials, and insights to power Swiftly’s pre-sale motion. You will collaborate with Sales, Product Marketing, Creative, and Insights teams. The ideal candidate has 7+ years of experience in brand strategy, retail media, or B2B marketing, supporting both advertiser and partner sales teams. They are a confident storyteller and problem solver who can create compelling pitches. This position offers the opportunity to shape a new function and establish Swiftly’s strategic voice.

Requirements

• Bachelor’s degree in marketing, business administration, or a related field
• 7+ years of experience building cross-platform digital marketing programs, ideally within retail media, CPG, or performance-driven environments
• Familiarity with RFP processes, including strategic proposal development and collaboration across Sales, Insights, and Design
• Informed by a strong understanding of media innovation and evolving trends across digital, in-store, mobile, and CPG advertising
• Excellent verbal and written communication skills, with the ability to simplify complex concepts for brand, agency, and internal audiences
• Highly visual communicator with an eye for design; proficient in PowerPoint or other presentation tools (such as Pitch) to develop compelling sales narratives
• Must be authorized to work in the United States without the need for current or future visa sponsorship

Responsibilities

• Own the development of Swiftly’s strategic narrative across top CPG accounts, aligning retail media solutions with client business goals and category dynamics
• Lead proposal strategy and narrative development for RFPs, pitches, and go-to-market materials, leveraging 1P data, shopper insights, and category trends to demonstrate impact
• Partner closely with Sales, Account Management, Product Marketing, and Analytics to craft compelling, insight-driven presentations tailored to key verticals (e.g., beverages, snacks, personal care)
• Collaborate with Insights and Product Marketing to shape custom research initiatives and strategic proof points that elevate Swiftly’s positioning in the retail media ecosystem
• Build scalable toolkits, frameworks, and sales materials that reflect the latest product capabilities, use cases, and success stories, enabling consistent storytelling across teams
• Maintain and customize a centralized library of sales materials and retailer-specific mockups to support high-impact, tailored pitches
• Stewards the Joint Business Planning (JBP) process across strategic accounts, coordinating planning inputs, developing customized materials, and aligning on priorities
• Stay ahead of CPG and retail media trends, competitive positioning, and evolving KPIs to inform Swiftly’s differentiation and strategic approach
• Provide strategic guidance and quality control for materials developed by junior team members, ensuring alignment with brand standards and strategic goals
• Other duties as assigned

Preferred Qualifications

• Strong strategic planning capabilities, with a firm grasp of digital marketing innovations
• Experience working for a media agency/strategy services and/or marketing media services
• Understanding of retail media, shopper marketing, and the nuances of go-to-market positioning for omnichannel platforms

Benefits

$130,000 - $150,000 a year