Strategy Director

Summary

Join AKQA as a Freelance Strategy Director and lead the development and execution of digital strategies focused on B2B lead generation for a key client. This two-month, full-time freelance role starting mid-August requires strategic leadership, client partnership, and digital experience design expertise. You will leverage research techniques to generate insights, collaborate with cross-functional teams, and communicate strategic recommendations effectively. The ideal candidate possesses 10+ years of experience in digital strategy, ideally with finance clients, and demonstrates strong product strategy, design thinking, business acumen, and exceptional communication skills. The role demands adaptability, curiosity, and a passion for innovation. A hybrid work approach is in place.

Requirements

• A proven track record of over 10 years in digital strategy, with significant experience in building and optimizing digital experiences for B2B lead generation
• Strong proficiency in product strategy and design thinking, with a deep understanding of how technology shapes business, brands, and customer relationships in digital environments
• Ability to understand and navigate the dynamics of a client’s business and the sector in which it operates, with an objective-focused and positive approach
• A strong commitment to driving measurable business outcomes and consistently seeking improvements
• Outstanding communication skills, both written and verbal, with the ability to partner effectively with senior clients and lead cross-disciplinary teams
• Ability to work well under pressure, with a high degree of flexibility and fluidity in a fast-paced environment

Responsibilities

• Lead the development and execution of digital strategies specifically designed to drive B2B lead generation for our clients, building customer personas, journeys, lead generation funnel strategies and content approaches
• Act as a trusted advisor to senior clients, providing strategic direction and leadership, and proactively identifying opportunities to drive client value and new revenue
• Provide strategic direction on product and experience initiatives, identifying key value propositions, consumer needs, and business value, with a strong emphasis on digital environments
• Leverage a wide range of qualitative and quantitative research techniques to generate original insights, ensuring strategies are rooted in deep understanding of business, brands, and customer interactions
• Partner closely with creative, UX, analytics, and technology teams to ensure strategic recommendations are translated into distinctive, effective, and actionable digital experiences, products, and services
• Clearly and persuasively communicate complex strategic recommendations to internal and external audiences with varying levels of understanding
• Contribute to identifying and exploring cutting-edge trends and methodologies in digital strategy, ensuring our solutions remain at the forefront of the industry

Preferred Qualifications

• Ideally, you should have experience working with finance clients or other complex service industries
• An endless curiosity, a passion for creativity, innovation, and business strategy, and a drive towards high standards of excellence and integrity

Benefits

Hybrid approach including required in-office days