Business Development Associate

Summary

Join Freestar as a Business Development Associate and play a key role in driving the success of our Business Development engine. Reporting to the Director of Sales Enablement, you will be responsible for identifying and qualifying opportunities, gathering critical data, and supporting the sales team. This role requires strong organizational skills, proficiency in Salesforce and Google Suite, and a passion for collaboration. You will work closely with sales and marketing teams to build and maintain a robust pipeline of prospective publishers. This position offers excellent growth opportunities within a dynamic, fast-paced environment and is fully remote with flexible working arrangements.

Requirements

• 1-3 years of experience in a sales, marketing or business development role
• Experience working with a CRM, prior Salesforce experience preferred
• Exceptional written and verbal communication skills, particularly in building and maintaining strong relationships with sales and marketing teams
• Self-driven and deeply curious, with a strong desire to learn and explore
• Highly organized and able to manage multiple priorities simultaneously

Responsibilities

• Partner closely with sales and marketing teams to qualify inbound leads efficiently, ensuring alignment with established criteria
• Analyze leads using industry tools like SimilarWeb and other market intelligence resources
• Assess lead quality based on target profiles, ensuring they meet company objectives and are sales-ready
• Conduct research to identify key stakeholders and decision-makers within prospective organizations
• Gather and validate contact information to enable targeted and effective outreach
• Ensure that all lead and prospect data, notes, and pipeline information are accurate and up to date in Salesforce
• Collaborate with the sales team to monitor pipeline health and provide regular updates to stakeholders on progress
• Provide feedback to the marketing team on lead quality and campaign performance to refine targeting strategies
• Participate in strategy sessions with sales and marketing to identify areas for improvement and innovation in lead generation and qualification
• Leverage Salesforce, Google Suite, and other industry tools to enhance efficiency and effectiveness in lead qualification and pipeline management

Preferred Qualifications

• A positive , “we, not me” attitude
• Strong analytical and research skills, with an eye for detail
• Diligence with repetitive tasks and database maintenance
• Teamwork, interpersonal & relationship-building skills
• Professional maturity, aptitude, and confidence
• Previous ad tech experience a plus

Benefits

• Full-Time, Salaried Position
• Fully remote company, with flexible working arrangements
• The opportunity to be part of something BIG