Business Development Associate

Summary

Join Kadena as a Business Development Associate and contribute to expanding blockchain adoption and ecosystem growth. You will identify and research potential clients, conduct outbound prospecting, support closing partnerships and deals, and qualify leads. Collaboration with sales and marketing teams is crucial for developing and implementing effective lead generation strategies. You will also manage medium-sized initiatives, stay informed on industry trends, and refine lead generation strategies. This role reports to the VP of Business Development and offers growth opportunities within a dynamic, fast-paced environment. A passion for crypto and DeFi is essential.

Requirements

• 3-4 years of experience as a Business Associate or similar role with 2 years of crypto experience
• Passion for crypto and decentralized finance
• Strong analytical and problem-solving skills, with the ability to collect, organize, and analyze large datasets
• Proficiency in data visualization and reporting tools (e.g., Excel, Tableau, Power BI) to present complex information in a clear and concise manner
• Excellent communication skills, with the ability to collaborate effectively with stakeholders at all levels
• Detail-oriented mindset with a focus on accuracy and precision
• Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment
• Proactive and self-motivated, with a continuous improvement mindset

Responsibilities

• Identify and research potential clients and key decision-makers within target industries or market segments
• Conduct outbound prospecting activities, including cold calling, email campaigns, and social media outreach, to generate interest and create initial contact with prospects
• Support BD leads to close partnership and deals
• Qualify leads by engaging in meaningful conversations, understanding their needs, and determining their potential as qualified prospects
• Collaborate closely with the sales team to develop and implement effective lead generation strategies and campaigns
• Maintain accurate and up-to-date records of all lead generation activities and customer interactions in the CRM system
• Utilize various sales and marketing tools to identify and track leads, manage pipelines, and monitor progress towards targets
• Continuously enhance product knowledge and stay up-to-date with industry trends to effectively communicate the value proposition to prospects
• Collaborate with marketing teams to provide insights and feedback on lead generation strategies and campaigns
• Participate in regular sales team meetings and provide input on lead generation strategies, market trends, and customer feedback
• Lead medium-sized initiatives, structuring and managing tasks that align with ecosystem growth goals. Proactively communicate progress, challenges, and solutions to stakeholders
• Stay informed on crypto, DeFi, and blockchain trends. Share insights with internal teams to shape strategies and improve engagement with partners
• Partner with marketing, sales, and technical teams to refine lead generation strategies and campaigns. Build relationships across the organization to align efforts with Kadena’s overarching goals

Benefits

• Fully paid medical, vision, and dental insurance for full-time employees
• 16 weeks of paid parental leave
• Flexible savings accounts
• Company coin options
• 4% 401k match
• Unlimited PTO (and a culture of taking time off) + 13 holidays
• Company wide closure between Christmas and New Years
• Remote company with annual in-person offsite
• Home office setup stipend
• Health & wellness benefit through Wellhub