Business Development Manager, Affiliate

OKX
Summary
Join OKX, a leading crypto exchange, and contribute to the future of crypto. As an Affiliate Marketing Manager, you will develop, manage, and optimize affiliate campaigns, focusing on expanding influencer resources in the local market to attract users and increase platform income. You will devise creative ways to identify potential affiliates, optimize business development strategies, and analyze user behavior to inform business decisions. This role requires 3+ years of affiliate marketing/business development experience in the cryptocurrency space, experience building large affiliate networks, and proficiency with analytical tools like Google Analytics and Amplitude. OKX offers a competitive compensation package, L&D programs, education subsidies, and various team-building activities.
Requirements
- 3+ years of affiliate marketing/business development experience in the Cryptocurrency space
- Experience in building large affiliate networks from start to finish
- Experience with analytical tools and reporting such as Google Analytics and Amplitude
- Understanding of fundamental affiliate customer acquisition KPIs and optimization methods to improve performance through data analysis and segmentation
Responsibilities
- Develop, manage, and optimise affiliate campaigns; develop new affiliate networks and improve the performance of existing affiliates
- Mainly focus on expanding the influencer resources in the local market, which could bring trading users and income to the platform
- Devise creative ways to identify potential affiliates
- Optimise the strategy of business development and plan corresponding actions to ensure the conversion rate
- Analyse user habits and user behaviour, and judge the trend of business development
Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events