Business Development Representative

Summary

Join Lightcast as an entry-level Business Development Representative and play a key role in generating new business opportunities. You will act as the bridge between marketing and sales, managing inbound leads and contributing to pipeline generation through outbound efforts. This role involves engaging prospects, building relationships, and ensuring a smooth handoff to the sales team. You will also provide feedback to improve processes, track key metrics, and collaborate across teams. The ideal candidate possesses strong communication and organizational skills, a willingness to learn, and the ability to thrive in a fast-paced environment. Prior sales or marketing experience is a plus, but not required.

Requirements

• 0-1 years of professional experience in sales, marketing, business development, or a related field
• Exceptional communication, interpersonal, and organizational skills, with proven ability to write, speak, and listen effectively
• Willingness to take initiative and contribute to the ongoing development and optimization of the BDR function
• A self-starter who can thrive in a fast-paced, hyper-growth environment
• Demonstrated ability to learn quickly, adapt to new challenges, and embrace a continuous improvement mindset

Responsibilities

• Drive interest in Lightcast products by engaging prospective customers through cold calling, emailing, and other outreach channels
• Follow up on inbound marketing leads, guiding them through the sales funnel and scheduling discovery calls with Account Executives
• Build relationships with prospects to uncover pain points, qualify their interest, and ensure a smooth handoff to the sales team
• Provide actionable feedback to enhance the effectiveness and efficiency of the BDR function and overall sales process
• Track and report on key metrics, successes, and insights from daily outbound activities
• Collaborate across teams to gather and share best practices for messaging and outreach

Preferred Qualifications

• Familiarity with tools such as Salesforce, HubSpot, ZoomInfo, Apollo, and other CRM or prospecting platforms
• Bachelor’s degree in business, marketing, communications, or a related field