Business Development Representative

Summary

Join Conduit Tech, a fast-growing software startup, as a Business Development Representative and play a pivotal role in supercharging the home services industry. You will be responsible for generating and qualifying leads through inbound and outbound efforts, focusing on the HVAC contractor market. This remote, East Coast-based position requires strong communication and problem-solving skills, along with a customer-obsessed approach. You will collaborate with marketing and the sales team to optimize lead generation strategies and improve conversion rates. Success in this role involves consistently hitting activity targets and building a robust sales pipeline. The ideal candidate is a self-starter who thrives in a fast-paced environment and is comfortable with ambiguity.

Requirements

• 1–2 years of experience in a BDR/SDR or similar high‐volume lead‐generation role, preferably in SaaS (bonus if you’ve sold to skilled trades or construction industries)
• Demonstrated ability to build pipeline from scratch via outbound cold outreach—proficient with email personalization tools, LinkedIn prospecting and list building
• Comfortable fielding inbound qualified leads and quickly diagnosing customer fit to schedule demos (marketing automation experience a plus)
• Excellent verbal and written communication skills, with the ability to adapt messaging for different contractor segments (distributors, manufacturers, local co-ops)
• Results‐oriented mindset: you hit activity targets (emails sent, calls booked) and push qualified meetings to AEs
• Willingness to travel ~1×/month to industry events (trade shows, conferences) to network and source new leads
• East-Coast based (EST/EDT time zone) to cover early morning East-Coast outreach

Responsibilities

• Lead Generation & Qualification:Field inbound assets (e-book downloads, search marketing leads, webinar sign-ups, SEO leads) and conduct discovery calls to assess fit, then hand qualified opportunities off to AEs for demos.Execute high‐volume outbound prospecting campaigns to completely cold leads—building your own lists, leveraging LinkedIn scraping, AI-driven personalization tools, and manual email sequences.Manage a balanced pipeline including a mix of inbound follow-up and outbound outreach—ensuring consistent lead flow into our sales funnel.Maintain accurate activity logs and qualification notes in Hubspot, driving transparency and handoff efficiency for the AE team
• Collaboration & Support:Partner with Marketing to provide feedback on lead quality and recommend improvements to ebook offers, landing pages, and nurture sequences.Leverage data analytics to refine qualification criteria, track conversion rates from MQL to SQL, and continuously iterate on outreach cadences.Work closely with the AE team to understand ideal customer profiles and tailor targeting accordingly.Attend monthly trade shows and regional events (travel as much as once per month) to meet potential customers, practice elevator pitches, and collect new contact information for outreach