Campaign Analyst

Summary

Join Pathlabs as a Campaign Analyst and manage paid digital media campaigns, ensuring top performance and client satisfaction. You will be responsible for deploying and optimizing campaigns across various platforms, analyzing metrics, and proactively communicating with internal and external stakeholders. Success requires expertise in advertising, strong analytical skills, and a proactive approach to problem-solving. The role demands a high degree of organization, detail-orientation, and collaboration. Pathlabs offers a competitive benefits package including unlimited PTO, healthcare benefits, a 401k plan, and a hybrid work environment.

Requirements

• Highly organized and detail-oriented
• Quick learner with a passion for technology, software, and data
• Genuine curiosity about how things work
• Embraces hard problems with a 'whatever it takes' mindset for problem-solving and execution
• Regularly goes above and beyond to exceed expectations and goals
• Innovative mindset with a passion for bringing forth new ideas and process improvements
• High degree of personal accountability, diligence, and proactivity
• Excellent ability to collaborate and contribute new ideas and fresh perspectives in written, one-on- one, and group settings
• Creative problem solver
• Passion for digital advertising and technology
• Ability to give and receive direction and constructive criticism
• Ability to collaborate and contribute new ideas and fresh perspectives in writing, one-on-one, external and internal settings
• 1 to 8 years of relevant experience in digital campaign management

Responsibilities

• Accurately and efficiently deploy and optimize digital media campaigns across various ad buying platforms to meet and exceed performance-focused KPIs
• Analyze all campaign metrics, constantly looking for outliers and areas of improvement within and outside the KPI
• Ensure campaigns are pacing to and meeting all campaign spend and delivery requirements
• Proactively seek out and communicate current and potential issues to relevant department members
• Provide consistent information to the account management team relative to campaign successes, challenges, optimizations, and other insights to be communicated to clients
• Maintain optimization logs and track results
• Provide insights and recommendations; craft compelling data stories
• Effectively manage tracking, trafficking, set up QA and other applicable tasks
• Debug and troubleshoot technical problems and discrepancies within the ad buying platforms and TapClicks
• Communicate with media vendors on an as-needed basis to resolve issues within ad buying platforms and investigate opportunities for innovation
• Collaborate and contribute to the strategic direction of individual accounts by providing recommendations that improve quality, efficiency, creativity, and performance
• Complete all work on accounts as assigned and prioritize appropriately
• And other duties as needed to evolve this position

Preferred Qualifications

• Basic understanding of advertising principles and digital strategies
• Use of active personal social accounts with 2-factor security for business purposes
• Experience in any ad buying platform a plus (DSP, Paid Social, Paid Search)
• Experience with ad servers a plus
• Experience with Google Analytics a plus
• Comfortable using advanced functionality in Microsoft Excel and/or Google Sheets to analyze data
• Total comfort with basic financial and mathematical calculations
• The ability to work up to 50 hours a week when necessary with sustained computer usage. Pathlabs requires employees to be available during all working hours, unless on PTO or for reasons disclosed with your manager. This role requires self-discipline and the ability to stay on track in a remote environment

Benefits

• Unlimited Paid Time Off & 13 paid holidays annually
• Competitive healthcare benefits
• HSA-eligible insurance option with a company contribution
• 401k investment opportunity
• Hybrid workplace with in-office, flexible and remote options
• $250 annual match available when a donation is made by an employee to a charity organization
• 20 hours of paid time off to take action and make a difference in the civic life of your community
• Continuous learning opportunities funded by Pathlabs