Campaign Manager

Summary

Join Datacor, a leading provider of software solutions for process manufacturing, as a Campaign Manager. You will lead and execute demand generation campaigns targeting the Food and Beverage Manufacturing industry. This role demands an analytical mindset and a passion for data-driven marketing to optimize the buyer's journey. You will collaborate with various teams to develop and manage multi-channel campaigns, analyze performance, and contribute directly to revenue growth. The ideal candidate possesses extensive experience in demand generation and a proven track record of success. This position requires strong analytical, communication, and organizational skills, along with experience with marketing automation and CRM tools.

Requirements

• 5+ years in demand generation, digital marketing, or campaign management
• Proven track record of executing multi-channel campaigns that generate leads and contribute to revenue growth
• Results-driven with a growth mindset and a strong focus on continuous learning and improvement
• Highly organized with exceptional attention to detail and the ability to manage multiple projects
• Strong analytical skills, with the ability to interpret data, measure success, and make recommendations for optimization
• Excellent written and verbal communication skills with a focus on storytelling and translating complex topics into clear, compelling messages
• General understanding of marketing automation and CRM tools, such as Marketo, HubSpot, Pardot, and Salesforce
• Experience with Google Analytics, digital advertising platforms, and social media management tools

Responsibilities

• Develop, launch, and manage integrated demand generation campaigns across email, digital ads, social media, webinars, content syndication, and events to generate quality leads
• Collaborate with product marketing to ensure campaigns align with branding, messaging, and customer needs
• Partner with Sales to refine lead handoff processes, optimize lead scoring, and nurture programs, ensuring smooth transitions from marketing to sales-qualified leads
• Build automated nurture streams, utilizing segmentation to create personalized customer journeys
• Track and analyze campaign performance metrics, providing actionable insights and optimizing campaigns to maximize ROI
• Conduct A/B testing on creative elements, messaging, and landing pages to improve campaign effectiveness
• Work closely with product marketing to develop and promote high-quality, relevant content that drives engagement
• Align campaign strategy with sales and business development initiatives to ensure consistent messaging and successful pipeline growth

Preferred Qualifications

Specific experience marketing to the food and beverage industry