Campaign Manager

Summary

Join Cerba Research as a Campaign Manager and design, execute, and optimize multichannel marketing campaigns for a global leader in clinical research. You will translate business objectives into compelling campaigns, collaborate with internal and external teams, and leverage data-driven strategies to maximize ROI. This role requires experience in B2B marketing, ideally within life sciences or healthcare, and proficiency in marketing automation and analytics tools. The position offers opportunities for professional growth, autonomy, and impact within a dynamic, global environment. Occasional travel may be required. Apply through Vector Talent.

Requirements

• Bachelor’s degree in science, Marketing, or a related field
• 3+ years of experience in B2B marketing, campaign management, or digital marketing, ideally within clinical research, life sciences, or healthcare
• Strong knowledge of marketing automation, CRM platforms (Salesforce, Marketo), and analytics tools (Google Analytics, Power BI)
• Data-driven mindset with a track record of optimising campaign performance
• Excellent communication and stakeholder management skills
• Highly organized, detail-orientated, self-motivated, and adaptable to fast-paced environments

Responsibilities

• Translate business objectives into compelling marketing campaigns that drive engagement and retention
• Execute multichannel campaigns across digital, social, events, and traditional media
• Collaborate with internal teams and external agencies to deliver high-quality, data-driven campaigns
• Optimise marketing ROI by analysing data, tracking performance, and refining strategies
• Ensure consistency in messaging and branding across all marketing channels
• Build and develop the marketing plans to support Cerba Research achieve its financial and operational goals
• Plan and execute marketing campaigns across channels, including digital, social media, traditional media, and events on time and budget
• Crafts compelling and insightful campaign brief documents to ensure project alignment with team members (creative, sales, product, regional marketing, digital and automation) and stakeholders on objectives and success metrics
• Plans and manages marketing campaign budget related to external advertising channels such as 3rd party vendors and social platforms. Partner with assigned digital specialist on additional digital channel spend
• Coordinates with various teams to ensure consistency in messaging and branding
• Report on marketing ROI quarterly. Use data and insights to inform marketing campaign promotional strategy and decision-making to optimise campaign performance
• Participates in market research to understand customer needs, industry trends, and competitive landscapes
• Develop content strategies for different stages of the customer journey. Oversee the development of content with creative partners. Understands content dissemination across marketing channels
• Contributes to reinforcing Cerba Research cultural values

Preferred Qualifications

Specific experience surrounding oncology, cell and gene therapy or virology services/products would be advantageous

Benefits

• Global Scope – Work on international campaigns that reach a diverse, worldwide audience
• Autonomy & Impact – Lead strategic marketing initiatives with the freedom to innovate
• Digital-First Marketing Leadership – This role gives you the autonomy to drive data-driven, multichannel campaigns, leveraging your expertise in automation, SEO, and analytics while collaborating with global commercial teams
• Professional Growth – Develop expertise in a fast-paced, evolving sector with cutting-edge marketing tools