Campaign Operations Manager

Summary

Join LastPass as a Campaign Operations Manager and become the go-to expert for Marketo operations, automation, and campaign launches. Ensure the enterprise lead funnel is top-tier, and that campaigns, launches, and events are executed flawlessly. Optimize and govern systems and processes, fostering team innovation and growth. This role demands tech-savviness, attention to detail, a customer-centric approach, and strong communication skills across technical and non-technical audiences. You will partner with various marketing and cross-functional teams. The position is remote, preferably aligning with EST hours.

Requirements

• Strong understanding of Marketo, Salesforce, marketing automation, intent-based data tools, and marketing technologies
• Advanced campaign operations experience, business acumen, strong technical abilities, and working knowledge of Marketo
• Proven history of crafting, creating, and delivering impactful marketing campaign programs across diverse channels and methods
• HTML, CSS, JavaScript
• Marketo Certified

Responsibilities

• Lead the development and implementation of our campaign operations processes ensuring they align with business goals and deliver measurable results
• Manage campaign workflows, from setup through execution, ensuring all campaigns are launched on time and meet quality standards
• Handle various marketing automation requests from internal customers, spanning single emails, multi-step campaigns, webinars, event programs, and database management tasks
• Optimize campaign performance by monitoring, testing, and iterating on various elements (e.g., messaging, targeting, channels)
• Create functional and flexible program templates and scalable strategies for program execution
• Build and maintain dashboards and reporting tools that provide real-time, accurate insights into key performance indicators (KPIs) such as conversion rates, engagement, pipeline, ARR and ROI
• Establish and maintain data governance practices to ensure data accuracy, integrity, and consistency across marketing systems
• Continuously assess and refine campaign workflows, ensuring maximum efficiency and scalability across the marketing team
• Identify bottlenecks and recommend process improvements to streamline campaign execution and reporting

Benefits

• Competitive compensation
• Flexible Paid Time Off policies , including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Generous parental leave
• Comprehensive health coverage , including dependents
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities , including an annual learning stipend to invest in your growth
• Peer-to-peer recognition through Motivosity
• Employee Assistance Program for well-being support
• Remote work stipend to support your home office needs
• Short-Term or Remote-Centric Work Arrangements for added flexibility