Campaign Operations Manager

Summary

Join Postman's high-energy marketing team as a Campaign Operations Manager! Collaborate with demand generation and field marketing colleagues to ensure successful multi-touch marketing campaign implementation. You will leverage your expertise in marketing automation, particularly email and event marketing, to execute campaigns, manage email communications, and lead capture programs. This role requires strong collaboration skills and a data-driven approach to optimize marketing initiatives. The position is based in the San Francisco Bay Area and offers a competitive salary, equity package, and comprehensive benefits.

Requirements

• 3+ years of experience in marketing automation or marketing operations
• Demonstrated expertise in marketing automation and inbound/outbound best practices
• Proficiency with HTML emails and templates
• Experience with email marketing (Marketo certification a plus), SFDC (high proficiency with Salesforce preferred), and related platform integrations (e.g., GoToWebinar, Zoom, Goldcast, CMS, attribution tools, etc.)
• Technical aptitude: Experience with highly complex processes and a large MarTech stack; ability to understand technologies and leverage them for desired results
• Cross-functional team player capable of driving campaign execution across multiple teams
• Data-driven with a continuous learning mindset, always researching new strategies and techniques to improve programs
• Strong collaborator who actively seeks cross-functional feedback and input to build comprehensive strategies
• Thoughtful problem-solving tendencies with initiative and ownership focus on continuous improvement

Responsibilities

• Translate project requirements and build out programs using our marketing automation platform (Marketo)
• Build and execute campaigns supporting lead capture, nurture, scoring, event promotion, and content marketing
• Understand data flow and troubleshoot various automation flows
• Support the demand generation team with hands-on tasks such as email builds/sends, landing pages, dynamic content, list imports, segmentation, enrichment, and multi-tool orchestration
• Foster cross-functional relationships between marketing and sales to meet operational needs within defined SLAs
• Operate autonomously with a commitment to high quality and integrity

Preferred Qualifications

Experience in B2B Enterprise SaaS marketing is a plus

Benefits

• Reasonably estimated salary range of $130,000 to $150,000+, plus a competitive equity package
• Comprehensive benefits, including full medical coverage, flexible PTO, and wellness reimbursement