Marketing Channel Analytics and Operations Manager

Summary

Join Squarespace as a Marketing Channel Analytics & Operations Manager and lead a team in powering our growth strategy. You will partner with various teams to optimize marketing investments, deliver analytical solutions, and surface key business insights. This role requires extensive experience in marketing mix modeling, multi-touch attribution, and A/B testing. You will need expertise in various marketing technologies and strong leadership skills. Squarespace offers a comprehensive benefits package including health insurance, retirement benefits, paid time off, and parental leave.

Requirements

• 10 years of experience delivering analytical, process, and technology solutions in a marketing agency or in-house team, with 5+ years hiring and managing teams
• Proven expertise with marketing mix modeling and multi-touch attribution, ideally having directly built MMM/MTA solutions or collaborated closely with Data Science/Machine Learning to implement and refine them, as well as using results to drive actionable recommendations and optimize marketing investments across multiple channels
• Experience designing, scaling, and validating incrementality testing programs to support and validate investment decisions
• Experience driving marketing channel strategy, planning and performance through first- and third-party data, insights, decision frameworks and learning agendas
• Knowledge of common AdTech and MarTech platforms (Tag Manager, Ad Server, DSP, SEO, CDP, ESP, Analytics Tools) and their respective business applications and privacy requirements; experience implementing and driving adoption of one or more platforms
• Expertise in SQL and one or more BI/visualization tools and best practices

Responsibilities

• Lead a team of data and operations analysts to achieve business results, operational efficiency and career growth
• Partner closely with Marketing, Data Science and Engineering to evolve, scale and interpret our marketing mix, attribution and experimentation solutions and insights
• Deliver analytical, process and technology solutions to maximize scale and performance across paid and unpaid marketing channels, reflect industry best practices and serve a growing portfolio of Squarespace products and brands
• Surface relevant business insights and market trends to senior leaders and empower business partners to understand and act on key metrics through self-service tooling
• Promote knowledge and best practices across our Insights & Analytics community

Preferred Qualifications

Experience with campaign operations across brand and direct response channels (paid search, paid social, creator, video, etc) a plus

Benefits

• A choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 20 weeks for parental leave and up to 12 weeks to care for an ill family member
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 6 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch and snacks
• Private rooftop
• Hack week twice per year