Marketing Operations Manager

Summary

Join OnePay, a consumer financial services app, as a Marketing Operations Manager to deliver its value proposition through targeted communications. You will build and deploy campaigns to drive customer engagement, support the growing product roadmap, and communicate new product launches. This role involves close collaboration with Product Marketing, Analytics, Product, and Engineering teams. Responsibilities include developing and deploying customer journeys, managing marketing communications across various channels, measuring campaign success, troubleshooting production issues, and implementing automated solutions. The ideal candidate possesses 3-5+ years of CRM automation experience in a B2C tech environment, expert HTML/CSS proficiency, and technical skills in CRM and ESP platforms. OnePay offers competitive salary, stock options, health benefits, 401(k) plan, remote-friendly work environment, flexible time off, and growth opportunities.

Requirements

• 3–5+ years managing CRM automation in a high-volume B2C tech or e-commerce environment
• Expert proficiency in HTML, CSS; ability to both write and edit code
• Technical proficiency in building automation flows with CRM and ESP platforms such as Braze or Iterable

Responsibilities

• Develop, test, and deploy customer journeys, including assessing product and strategic objectives, platform capabilities and data needs
• Own the end-to-end build and execution of marketing and transactional communications across email, push, in-app messages, and SMS
• Measure the success of campaigns in collaboration with the Analytics team
• Troubleshoot and problem-solving production issues as they arise
• Ideate and implement efficiencies and automated solutions
• Contribute to the ongoing improvement of and enhancements to our processes and MarTech stack

Preferred Qualifications

• Knowledge of SQL, Liquid, Handlebars, and JSON
• Experience managing multiple products or brands, cross-functionally
• Working knowledge of Figma
• Experience with Branch and Segment
• Data-driven, detail-obsessed problem solver who loves mining insights, iterating fast, and owning deliverability, compliance, and error-free deployments
• Clear communicator & agile collaborator who translates technical constraints into business terms and thrives in cross-functional sprints and dynamic roadmaps

Benefits

• Competitive base salary, stock options, and health benefits from Day 1
• 401(k) plan with company match
• Remote-friendly (US), flexible time off (FTO), and opportunities for growth