Marketing Operations Manager

Summary

Join LILT's Revenue Operations team as a part-time Marketing Operations Manager! This contract position, based in the US or Canada, requires 15 hours per week with overlapping hours in US PST or EST. You will play a critical role in optimizing our marketing technology stack and streamlining our lead-to-opportunity process. Key responsibilities include managing marketing automation platforms, optimizing lead generation, and generating performance reports. The ideal candidate possesses 5+ years of experience in marketing operations, expertise in marketing automation platforms, and strong analytical and project management skills. This is a fantastic opportunity to make a real impact in a fast-growing SaaS company.

Requirements

• 5+ years of experience in marketing operations, with a focus on scaling startups in SaaS
• Proven experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
• Proven experience with modern GTM tech stack (e.g.,Salesforce, Zoominfo, Salesloft, Sales Navigator)
• High level of familiarity with B2B SaaS business industry best practices
• Strong understanding of the sales funnel from MQL to closed won opportunity
• Strong analytical and problem-solving skills
• Strong monitoring and reporting on key Marketing metrics
• Experience with data analysis and reporting tools (e.g., SQL, Excel, Looker, Tableau)
• Excellent project management and organizational skills
• Strong communication and interpersonal skills
• Experience with building inbound and outbound processes required

Responsibilities

• Oversee the implementation, configuration, and maintenance of our marketing automation platform (e.g., Marketo, HubSpot, Pardot)
• Integrate marketing automation platforms with other key systems such as CRM (e.g., Salesforce), website analytics (e.g., Google Analytics), analytics dashboards (Looker, Tableau, or PowerBI), and advertising platforms (e.g., Google Ads, LinkedIn Ads)
• Evaluate and recommend new marketing technologies and platforms to improve efficiency and effectiveness
• Ensure data quality and consistency across all marketing systems
• Develop and implement lead scoring models to identify high-quality leads
• Design and execute lead nurturing campaigns to guide prospects through the buyer's journey
• Work with demand gen to track attribution for marketing sourced + influenced pipeline
• Oversee marketing funnel process management to optimize lead flow: Lead Scoring, Routing, Qualification, MQL > Demo > Opportunity (and stages)
• Identify and implement process improvements to streamline the lead-to-opportunity process and improve overall marketing effectiveness
• Collaborate with sales and marketing teams to align lead scoring and qualification criteria
• Design, implement, and maintain complex workflows to ensure automated lead progression and campaign processes
• Drive continuous improvement of Lead and Demo routing systems, attribution models, and sales processes
• Generate regular reports on marketing campaign performance, website traffic, and lead generation activity
• Analyze data to identify trends, identify areas for improvement, and inform future marketing strategies
• Track, report, and provide insight into the overall demo balancing and lead routing processes effectiveness and outcomes by leveraging internal and industry best practices
• Develop dashboards and visualizations to effectively communicate key marketing metrics to stakeholders
• Manage marketing technology projects, including implementations, upgrades, and integrations
• Ensure projects are delivered on time and within budget
• Collaborate with cross-functional teams to ensure successful project execution

Preferred Qualifications

• Experience building and optimizing the Lead to Opportunity process across the GTM tech stack is a plus
• Experience with project management lifecycle from ideation through design, build, test, deploy new processes across multiple systems and teams
• Experience with ABM strategies is a plus