Marketing Operations Manager

Summary

Join a fast-growing company as a Marketing Operations Manager to modernize marketing operations. You will rebuild a scalable foundation by deconstructing a legacy system and designing a new one, with hands-on ownership of Marketo, lead lifecycle management, lead routing and scoring, and tech stack integrations. Success requires a strategic and proactive approach to process design, strong troubleshooting skills, and data-driven decision-making to improve marketing performance and pipeline outcomes. A hybrid schedule (3 days in office, 2 days remote) is required if within commuting distance of an office; remote work may be considered otherwise. The role involves owning the marketing technology ecosystem, designing lead processes, building a data foundation for reporting, establishing data governance, leveraging marketing data for improvement, partnering cross-functionally, optimizing lead management, documenting processes, training the team, monitoring technology trends, ensuring data compliance, and leading change management initiatives.

Requirements

• Strong expertise in Marketo and Salesforce (Marketo certification preferred ) in addition to 6sense, Chilipiper, Zoominfo, Cvent or similar platforms
• Experience in B2B marketing preferred
• Experience rebuilding or rearchitecting marketing automation platforms
• Familiarity with attribution modeling (e.g., multi-touch)
• 5+ years of experience in marketing operations or marketing automation
• Experience with data management and governance best practices
• Bachelor's degree in Marketing, Business, or a related field

Responsibilities

• Own the strategy and execution of the marketing technology ecosystem, including Marketo, , and key integrations (such as Salesforce, 6sense, Chilipiper, Zoominfo, etc.), ensuring alignment with business goals and marketing strategy
• Design and refine lead scoring, grading, and lifecycle processes to maximize marketing-to-sales handoff efficiency and contribution to revenue
• Build and steward the data foundation for attribution and reporting; ensure accuracy through ongoing oversight and governance to support performance analysis, board-level reporting, and budgeting decisions
• Establish and enforce data governance and hygiene best practices to improve data quality, campaign effectiveness, and reporting accuracy
• Leverage marketing data—including lead volume, conversion rates, and campaign ROI—to troubleshoot operational issues and drive continuous improvement
• Partner cross-functionally with sales, marketing, RevOps (i.e. sales ops), and IT to identify operational bottlenecks, streamline workflows, and implement scalable processes
• Establish a data-driven cadence to evaluate and optimize lead scoring, processing, and lifecycle management, with quarterly reviews at minimum
• Develop and maintain clear documentation for all marketing operations processes and changes, ensuring transparency and repeatability across teams
• Serve as a key knowledge resource and provide ongoing training to marketing team on technical process enhancements and strategy
• Stay ahead of marketing technology trends and evaluate new solutions to enhance marketing efficiency and performance
• Monitor and enforce data compliance across marketing systems, ensuring adherence to data privacy regulations (e.g., GDPR, CCPS) and internal governance standards
• Lead change management initiatives, optimize cross-functional alignment, communicate strategic decisions, and ensure team buy-in around process updates and platform changes

Preferred Qualifications

• Strong analytical skills and ability to use data to drive decisions
• Excellent project management skills and ability to manage multiple projects simultaneously
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and translate complex technical needs into business impact
• Marketo certification

Benefits

• Health, Dental, and Vision Insurance
• 401(K)
• Paid Time Off