Global Events & Marketing Campaigns Specialist

Summary

Join Storyblok's growing team as a Global Events & Marketing Campaigns Specialist, executing targeted strategies for Tier 1 and Tier 2 accounts. You will collaborate with the Global Events team to enhance the events program across EMEA, developing and executing world-class events. Additionally, you will support Campaign Managers in developing and executing targeted marketing campaigns across 6Sense, webinars, and email nurtures. This role involves owning the global webinar strategy, building a plan to elevate Storyblok's webinar presence. You will also be responsible for measuring campaign performance and optimizing future campaigns based on data-driven insights. Storyblok offers a remote-first work environment with flexible schedules and various benefits, including a monthly remote work stipend, home office equipment, paid time off, a personal development fund, and an annual international team-building trip.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• Proven experience in using 6Sense, webinar tools and email automation
• B2B marketing experience, with a focus on marketing professionals as a target audience
• Strong understanding of marketing concepts, trends, and best practices
• Experience developing and executing targeted marketing campaigns
• Knowledge of marketing automation platforms and tools
• Ability to analyze marketing data and optimize campaigns based on performance metrics
• Experience working in a fast-paced, high-growth environment
• Strong communication and interpersonal skills to collaborate effectively with cross-functional teams
• Passion for marketing and a genuine interest in understanding the needs of marketing professionals
• Ability to stay up-to-date on industry trends and marketing communities

Responsibilities

• Work with our Global Events team to elevate our events program across EMEA and drive significant impact for the brand
• Help developing and executing world-class events that attract and engage our target audience, generate leads, and support our enterprise sales motion
• Create memorable experiences, build strong relationships, and measure event effectiveness
• Supporting the Campaigns Managers you will develop and execute targeted marketing campaigns across 6Sense, webinar and email nurtures focused on attracting and engaging marketing professionals
• Own the global webinar strategy from scratch, building a plan that will elevate us to the next level
• Develop strategic, influencer-led quarterly webinars that drive a big impact to our lead generation funnel across all campaigns
• Contribute to and execute a comprehensive global events strategy aligned with company objectives
• Help create an annual event calendar that outlines key events and their strategic goals
• Help conceptualize and design innovative and engaging event formats
• Support in managing event budgets and ensure efficient resource allocation
• Collaborate with cross-functional teams to develop compelling content and experiences
• Develop lead generation strategies for events, including pre-event marketing and on-site lead capture
• Align events with sales initiatives to support enterprise sales efforts
• Measure the impact of events on lead generation, pipeline development, and revenue
• Build a strong post-event strategy to ensure leads convert
• Be responsible for the whole webinar strategy at Storyblok
• Build out a regular quarterly cadence of webinars and utilise external influencers to help build attendance
• Support the Campaign Marketing Managers in developing and executing targeted webinar strategies across 6Sense, webinar and email nurtures focused on attracting and engaging marketing professionals
• Build and maintain the corporate webinar calendar in line with campaigns
• Activate pre and post webinar engagement activities across digital channels
• Collaborate closely with content teams to ensure webinar messaging aligns with the campaigns needs and interests
• Leverage the Forrester (SiriusDecisions) campaign hierarchy approach to structure and optimize campaigns
• Measure campaign performance and help optimize future campaigns based on data-driven insights
• Process Management; identify, design, and document scalable webinar processes that enable Storyblok to enhance their webinar presence
• Goal Setting; develop measurement plans which contain benchmarks and goals for each upcoming program or campaign
• Performance Measurement; monitor performance, develop insights, make recommendations and implement optimisations on a continuous basis
• Demonstrate a strong understanding of marketing concepts, trends, and best practices
• Leverage marketing knowledge to create more effective campaigns that resonate with marketing professionals and address their specific needs
• Stay up-to-date on industry trends and marketing communities to ensure campaigns remain relevant and engaging

Preferred Qualifications

• Certifications in marketing, campaign management, or digital marketing
• Experience in Forrester (Sirius Decisions) Campaign Framework

Benefits

• Monthly remote work stipend (home internet costs, electricity)
• Home office equipment package right at the start (laptop, keyboard, monitor…)
• Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
• Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
• Personal development fund for courses, books, conferences, and material
• VSOP (Virtual Stock Option Plan)
• The annual international team-building trip, quarterly and monthly online get-togethers
• As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules
• An international team that loves to have fun at work and works hard together to accomplish shared goals
• Remote (home) work opportunity or funded by Storyblok co-working space