Campaign Specialist

Summary

Join SingleOps, LMN, and Greenius as a Campaign Specialist on their expanding Demand Generation team! This integral role involves executing multi-channel marketing campaigns to engage prospects and customers. You will build and deploy email campaigns, manage social media, create content, and update the company website. The ideal candidate has 2-4 years of marketing experience, email marketing expertise, social media savvy, and strong writing skills. This remote position offers a collaborative team environment, comprehensive benefits, and a $1,000 annual professional development stipend. Enjoy unlimited PTO, paid holidays, and a company-wide shutdown during the holidays. SingleOps is an award-winning company known for its positive work culture.

Requirements

• Proven Experience: 2-4 years of experience in a marketing role – B2B SaaS experience is an asset but not required!
• Demand Generation Acumen: Demonstrated experience supporting campaigns that generate qualified leads, build sales pipeline, and engage customers
• Email Marketing Expertise: Proficiency in developing and executing email marketing campaigns, including list segmentation, A/B testing, and analytics
• Social Media Savvy: Experience in creating and managing content for various social media platforms and understanding social media marketing best practices
• Content Creation Skills: Strong writing and editing skills with the ability to craft clear, concise, and engaging content for different channels within brand guidelines
• Organizational Skills: Excellent organizational and time management skills with the ability to manage multiple projects and deadlines effectively
• Tech Proficiency: Familiarity with marketing automation platforms, CRM systems (e.g., Salesforce, HubSpot), and website content management systems (e.g., WordPress)
• Collaborative Spirit: A team player with excellent communication and interpersonal skills

Responsibilities

• Execute Campaigns: Build and deploy targeted email marketing campaigns, with careful attention to segmentation and optimization practices
• Create campaigns in our direct mail and gifting platform to support outreach initiatives
• Set up, test, and execute webinars
• Tailor campaign messaging for various deployments such as social, sales outreach (Gong Engage), and email
• Support brand ambassador and influencer campaigns, such as social media takeovers
• Engage our Audience: Collaborating closely with our event and partnerships team, execute campaigns that drive participation in tradeshows, workshops and training sessions
• Build email marketing campaigns to keep our customers and prospects aware of important updates, such as product announcements
• Monitor social media channels for mentions, comments, and messages, responding promptly and thoughtfully
• Distribute customer communications as-needed
• Support Content Creation and Distribution: Draft monthly newsletters to keep our audience informed and engaged
• Draft and schedule social media posts for review and approval with the Content Marketing Manager at a regular cadence
• Develop, schedule, and publish engaging content across all relevant social media channels (e.g., Instagram, Facebook, LinkedIn)
• Manage YouTube channels including video uploads and playlist curation
• Update the Website: Maintain and update the events and training calendar on our website, highlighting opportunities for audience participation and driving registration
• Publish marketing assets including blog posts, on-demand webinars, and case studies

Benefits

• We prioritize your well-being with comprehensive health, dental, and vision plans for you and your family
• 401K Matching!
• We also offer additional options for HSA (with employer contribution!), FSA, Dependent Care FSA, short-term/long-term disability, life insurance, legal assistance, and much more!
• With a $1,000 annual professional development stipend, we invest in your growth through conferences, courses, or any tools that help you advance
• Enjoy a great work-life balance with unlimited Paid Time Off, paid company holidays, and a company-wide shutdown from Dec 24 - Jan 1 for a well-deserved holiday break