Channel Marketing Manager

Summary

Join ecobee's extraordinary team of energy professionals and marketers! As a strategic and analytical individual, you will develop and execute marketing plans to increase the adoption of our technology in the North American energy sector. You will collaborate with the Energy leadership team, build strategic marketing initiatives, and lead co-marketing programs with utility partners. You will also conduct market research, manage marketing budgets, and provide performance reporting. This role requires strong analytical and communication skills, along with experience in the energy industry and marketing. ecobee offers competitive salaries, health benefits, a progressive Parental Top-Up Program, flexible work arrangements, and opportunities for professional development.

Requirements

• 3+ years of energy industry experience
• 3+ years experience in brand, channel, or partner marketing, with a proven ability to develop and execute successful marketing programs
• Comfortable in an extremely fast paced and dynamic working environment
• Strong analytical skills, with the ability to measure marketing effectiveness and apply data-driven insights to optimize performance
• Excellent communication and presentation skills, with the ability to craft compelling marketing messages and influence key stakeholders
• A track record of working cross-functionally with sales, product marketing, and creative teams to align strategies and execute marketing programs
• Proven track record of working with cross functional groups and departments
• Flexible, able to work in a fluid environment and pivot when required
• You demonstrate strong analytical skills and experience measuring program ROI
• Strong ability to build and present a case/rationale to gain alignment behind a decision

Responsibilities

• Develop a deep understanding of our customers, their business structures, market motivations, and the dynamics that drive their decision-making
• Work closely with the Energy leadership team to strengthen partnerships, launch new programs, and expand ecobee’s presence in the North American energy sector
• Build and execute strategic marketing initiatives that drive adoption of our products, aligning with sales objectives and leveraging rebate programs
• Act as a brand champion internally for ecobee Energy to educate, inform and gain alignment for marketing initiatives
• Lead co-marketing programs with utility marketplace partners, leveraging promotional opportunities to accelerate product adoption
• Own the development and execution of demand-management programs, including advertising, product promotions, and campaign strategies
• Work closely with the Base Communications and Product Marketing team to build relevant and timely communications for both our utility clients, and the end consumer
• Conduct research and analysis as it relates to customers, industry trends, market conditions, and competitors to strengthen ecobee’s offering with Utility partners and consumers
• Lead the Energy team’s B2B marketing strategy and execution across the Utility sector through trade shows, content development & sponsorship, energy association participation and other B2B marketing efforts
• Objectively evaluate programs for ROI against their individual objectives, and capture and share-out learnings to continuously improve performance
• Manage marketing budgets and track spend to ensure alignment with business objectives and revenue goals
• Provide clear performance reporting and actionable insights to continuously improve marketing effectiveness

Preferred Qualifications

• MBA
• You are a creative and innovative thinker
• You’re comfortable forging and sustaining strong internal/external business relationships

Benefits

• Competitive salaries
• Health benefits
• Progressive Parental Top-Up Program (75% top-up or five bonus days off)
• Flexible hours
• Office-based, fully remote, or hybrid work environment
• In-house learning enablement team
• Generous professional learning budget