Channel Marketing Manager

Summary

Join Lyra Health as a Channel Marketing Manager to lead the growth of our channel partner programs. You will develop and execute marketing strategies to boost brand visibility, drive partner-led demand, and accelerate co-selling opportunities. This high-impact role requires deep B2B marketing experience, exceptional project management skills, and a proven track record in partner marketing. The position can be based in Burlingame, CA, hybrid, or fully remote within the US. Responsibilities include strategic channel program development, partner enablement and relationship management, performance analytics and optimization, and cross-functional collaboration. Lyra offers a competitive salary and a comprehensive benefits package.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in B2B marketing, preferably some experience in a channel, partner, or alliance marketing role
• Deep understanding of demand generation, digital strategy, content marketing, and field marketing execution
• Excellent written and verbal communication skills with a keen eye for detail
• Proficiency in marketing tools such as CRM platforms (Salesforce, HubSpot), email marketing software, and analytics tools (Google Analytics, Tableau, etc.)
• Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment

Responsibilities

• Build and manage scalable channel marketing programs that align with Lyra’s growth goals and partner needs
• Lead multi-channel, co-branded campaigns– managing timelines, creative development, partner approvals, and performance tracking
• Collaborate with sales and marketing teams to create compelling partner marketing materials, including presentations, email campaigns, social media content, and landing pages
• Manage partner communications, ensuring timely and effective messaging around promotions, product launches, and events
• Serve as a trusted advisor to internal stakeholders and external partners by providing strategic marketing guidance, content customization, and enablement best practices
• Work closely with partners to understand their marketing needs and provide customized support to maximize our partnership success
• Create and maintain partner marketing portals with the latest resources, content, and tools
• Build relationships with partner marketing counterparts and serve as the marketing liaison for partner performance reviews
• Develop and report on KPIs and marketing-influenced pipeline metrics across partner campaigns
• Analyze program performance and recommend optimization tactics to improve ROI and partner engagement
• Act as the connective tissue between Product Marketing, Digital, Events, Sales, and Creative to ensure channel marketing initiatives are aligned with company objectives and program run smoothly
• Engage external vendors, platforms, and agencies as needed to scale execution
• Collaborate with vendors and agencies as needed to support marketing initiatives

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra for Lyrians; coaching and therapy services
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid parental leave
• 401K retirement benefits
• Monthly tech allowance
• We like to spread joy throughout the year with well-being perks and activities, surprise swag, free food, regular community celebration…and more!