College Marketing Representative

Summary

Join The Orchard as a paid part-time employee to promote artists and gain music industry experience.

Requirements

• You are an Undergraduate Student currently enrolled in a 4 year university in the Philadelphia area with a minimum of 2 years left prior to graduation
• You have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, and X
• You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing
• You are able to manage your own hours and be accountable for the work assigned to you
• You have strong communication skills and are comfortable with public speaking and presenting your ideas
• You have availability of 20 hours per week
• You’re well-written, well-spoken, a team player, and an excellent communicator
• You live within 30 minutes of Philadelphia and have transportation methods
• You have a flexible schedule for team conference calls and tour coverage

Responsibilities

• Organically create awareness of The Orchard’s artists by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, student organizations, college newspaper and local sites to exploit all opportunities for exposure such as reviews, radio plays, interviews, listening events, and more
• Maintain a local social media presence that promotes the artists you’ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard’s artists
• Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
• Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
• Research & attend local and campus events that will best facilitate the promotion of our artists
• Attend our artists' shows to hand out promotional tools and get feedback from fans
• Submit a detailed report on your marketing successes and initiatives for each campaign you run

Benefits

• You will gain real world music industry experience that will be a great addition to your resume
• You have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviews
• You’ll have access to inside information that will improve your marketing outreach
• You’ll receive free ticket(s) into our artists’ shows & possible meet and greet passes
• You’ll build valuable relationships within your local music industry + many more!