Commercial Segment Manager

Summary

Join TechInsights as a Segment Leader and drive active user and revenue growth within specific customer segments. Collaborate with sales, customers, prospects, marketing, and product management to develop and execute segment growth plans. This role involves working closely with sales teams, identifying new logo targets, and mitigating renewal risks. You will contribute to product development decisions, marketing messaging, and investment prioritization. Success will be measured by active users, recurring revenue growth, and new logo acquisition. The ideal candidate possesses extensive experience in sales, segment management, marketing, and the information services industry.

Requirements

• 5+ years of experience in or with sales or segment management
• 5 years or more of marketing and/or product messaging experience
• 5 or more years of experience working in the Information Services, Research and Analysis, or similar industry
• College degree or greater

Responsibilities

• Drive active user and revenue growth within one or more customer segments
• Work closely with sales, customers, prospects, marketing, and product management
• Develop and execute the customer segment growth plan(s)
• Work with key partners to leverage insights and data for the entire semiconductor value chain
• Provide key inputs to drive product development decisions
• Provide key inputs to drive marketing messaging
• Provide key inputs to drive prioritization of investments
• Prioritize personas to target within the customer segment(s)
• Leverage existing content plans across the capability units
• Create materials which provide clarity about the high value recurring use cases for the product offers
• Work close with Sales to drive growth in existing accounts and new logo penetration
• Build specific plans to support sales initiatives to drive growth based on current account plans
• Identify opportunities to leverage approaches used across the customer segment(s)
• Touch each customer in their customer segment(s) at least twice per quarter
• Drive renewal risk mitigation efforts
• Identify and prioritize new logo targets and work with Marketing and the BDR teams for outreach and quick qualification
• Focus on targeting prospects at the top end of the SAM
• Work closely with Sales to develop and refine Segment specific enablement to accelerate the sales motion
• Drive and refine the segment plan(s) to Drive Active User Growth, Drive Existing Account Growth, and Drive New Logo Penetration
• Work with Product Management to enhance products and product offers to drive increased value to customers
• Develop and communicate a roadmap of enhancements to increase value and depth for customers in the segment
• Develop case studies based on high value, recurring use cases for our content to be used for marketing and sales purposes
• Facilitate in execution of the Product Offer Activation efforts for all customers purchasing Product Offers

Preferred Qualifications

• Backgrounds in: Semiconductor Design, Manufacturing, and Supply Chain Management
• Backgrounds in: Automotive Planning, Design, Manufacturing, and Supply Chain Management
• Backgrounds in: Product Manufacturing Planning, Design, and Manufacturing, and Supply Chain Management
• Backgrounds in: Semiconductor Manufacturing Equipment Marketing, Planning, and Design

Benefits

• Competitive pay and generous benefits (medical, dental, vision, wellness)
• Flexible vacation policy
• Annual fitness reimbursement
• Professional and career development opportunities
• Wellness resources and support from management