Community Manager

Summary

Join ZURU as a Community Manager and build a thriving online and offline community for our Baby and Beauty brands in Malaysia. This crucial role involves engaging with influencers, collaborating with retailers, and executing social media strategies. You will manage relationships, plan brand activations, and adapt global marketing strategies for the local market. The ideal candidate possesses experience in social media and influencer marketing, particularly within the Beauty or Baby sectors, and a strong understanding of the Malaysian market. This part-time position (20-30 hours/week) offers the chance to significantly impact brand growth and build a loyal customer base.

Requirements

• Experience in social media and influencer marketing, ideally in Beauty or Baby brands
• Relevant account management experience with strong industry familiarity
• Strong understanding of the Malaysian market and local retail landscape
• Established connections with local influencers and KOLs
• Proficiency in social media platforms and hands-on experience in influencer marketing
• Excellent communication skills in both English and Malay
• Self-motivated, collaborative team player with strong attention to detail
• Go-getter and proactive with a passion for marketing and community management
• Willingness to work 20-30 hours per week

Responsibilities

• Develop and grow a strong network of influencers in Malaysia to build brand awareness and loyalty
• Engage with the community by responding to customer inquiries, fostering conversations, and providing support on social media and ecommerce platforms
• Build and manage relationships with influencers to ensure quality content creation and brand advocacy
• Work with retailer to coordinate brand visibility, promotions, and sampling events, and assist with the execution of account management principles, managing relationships with these key retail partners to drive sales and visibility
• Implement the social media marketing plan with content provided by the global marketing team
• Post agreed content on various platforms, ensuring timely and engaging communication with the audience
• Plan and execute local brand activation initiatives, such as online events, pop-ups, and sampling initiatives across Malaysia, particularly in high-traffic Baby and Beauty retail environments
• Collaborate with retailer and potential brand partners in Malaysia to create innovative ways to increase brand awareness and visibility beyond social media
• Help adapt international brand strategies for local markets, ensuring cultural relevance and resonance with consumers in Malaysia
• Provide insights on local content preferences, messaging, and customer behaviour to inform global marketing decisions
• Translate content asset copy (social media, website, ecommerce) to local language to ensure relevance in the market
• Track influencer activities, event outcomes, and social media performance, including metrics like engagement and reach and provide regular feedback on market trends and shifts that could impact the brand’s success

Benefits

ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools