Community & Social Lead

Summary

The job description is for a Community & Social Lead - Crypto position at a rapidly growing DeFi lending protocol company based in Europe. The role involves managing community and social campaigns, engaging with the community, owning the social media presence, contributing to events strategy, and requires 3+ years of experience in community management or social media/content marketing, 1+ years in crypto (preferably in DeFi), proven experience in building and empowering a community, knowledge of third-party crypto marketing platforms.

Requirements

• 3+ years in community management or social media/content marketing
• 1+ years in crypto, preferably in DeFi
• Proven experience in building and empowering a community
• Knowledge of third-party crypto marketing platforms (Quests, Attribution, etc.)

Responsibilities

• Design and Manage Community and Social Campaigns
• Grow our community through digital activations like quests, KOLs, contests, and more
• Drive conversions by engaging the community using online channels and campaigns
• Coordinate and execute co-marketing campaigns with partners and their communities
• Monitor, analyze, and implement tactics/lessons from other high-functioning, effective communities
• Implement regular, structured community updates on the latest developments in our Ecosystem
• Like, respond to (non-technical questions), and surface posts related to us across all social media touchpoints
• Listen to and collect feedback from the community to inform the wider team and improve future marketing strategies
• Own the content calendar and create tailored content for platforms including X, Farcaster, LinkedIn, Mirror, and Discord
• Craft compelling narratives that capture people’s attention
• Leverage emerging trends and events to create entertaining content
• Use analytics, feedback, and insights to improve content strategies
• Attend conferences and connect with the community to foster relationships and gather insights
• Lead community-focused events to support strategic goals

Preferred Qualifications

Based in Europe