Content Marketing Manager

Summary

Join Roofr as a Content Marketing Manager and become our social voice, project manager, and community liaison. You will create and manage various content formats, including social media posts, blogs, and presentations. Responsibilities include content creation, project management, social media management, content calendar creation, metric tracking, research and development, and managing partnerships. You'll need at least 4 years of experience in content creation, marketing, or communications, a portfolio of published work, and familiarity with content management systems. Roofr offers a remote-first culture, flexible time off, paid time off, employer-paid benefits, RRSP/401k matching, generous parental leave, and other perks. We are committed to building an organization that empowers inclusion and diversity.

Requirements

• A minimum of 4 years of experience in content creation, marketing, or communications
• A portfolio of published work or examples of previous social media, blog, and content posts
• Familiarity with content management systems HubSpot, LinkTree, etc
• Excellent computer skills with MS Office and Google Suite
• Good knowledge of various content platforms such as social media, blogs, and print media
• Strong understanding of content practices such as SEO
• Excellent written and verbal communication skills
• The ability to keep on top of content and consumer trends and advancements in technology

Responsibilities

• Create, write, edit, proofread, and execute all content including slide decks, presentations, blogs, press releases, social media, case studies, help articles, testimonials, infographics, website content, flyers, postcards, masterclasses, podcasts, news shows, email, and more
• Work with stakeholders both internally and externally to create content including writing briefs, communicating project needs, providing feedback, creating tasks, managing deadlines, and owning results
• Plan, develop, produce, and deliver all social media content on a daily basis (LinkedIn, Facebook, Instagram, TikTok), including replying to comments, creating reels/stories, etc
• Create monthly and quarterly content calendars that include a range of content from infographics to social media content based on industry trends, product releases, and company announcements
• Track all owned metrics on a weekly basis to discover and recommend areas of improvement and new opportunities, and to identify channel trends
• Stay up to date on the latest trends to ensure that content is relevant and engaging to our audience
• Communicate with industry professionals and influencers via social media or email to create and build a strong network, create contracts to develop content, and manage contractors hired to complete any overwork initiatives (web development, blogs, content creation, etc)
• Basic video editing on iMovie, Premiere Pro, and/or Descript to edit podcasts, webinars, help videos, etc

Preferred Qualifications

• Good knowledge of content and layout design tools such as Adobe InCopy and InDesign (ideal, not required)
• Experience with Sketch, Figma, or Adobe Creative Suite is also considered a strong asset

Benefits

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer paid benefits
• RRSP/401k match
• Generous Parental Leave policy
• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!