Content Marketing Manager

Summary

Join Newsela, an education technology company, as a Content Marketing Manager for Generation Genius, a provider of standards-aligned math and science content for elementary and middle school students. This role focuses on driving engagement and growth for Generation Genius across its website, blog, email, and other key marketing channels. You will be responsible for building and managing editorial calendars, leading blog and SEO efforts, writing high-performing blog content, developing and executing social media strategy, owning and executing email strategy, writing compelling copy, collaborating with product and content teams, monitoring and analyzing content performance, and partnering with marketing operations. This position requires 5+ years of experience in content marketing, a proven track record of growing web traffic and lead generation, ideally within edtech or SaaS, a Bachelor's Degree in Marketing, Communications, or a related field, proficiency with marketing automation platforms and CMS tools, a strong understanding of SEO best practices, keyword research, and backlink strategies, and skills in data analysis and optimization.

Requirements

• 5+ years of experience in content marketing, with a proven track record of growing web traffic and lead generation, ideally within edtech or SaaS
• Bachelor’s Degree Marketing, Communications, or a related field
• Proficient with marketing automation platforms (e.g., HubSpot, Pardot, Slate) and CMS tools (e.g., WordPress, Drupal)
• Strong understanding of SEO best practices, keyword research, and backlink strategies
• Skilled in data analysis and optimization, with experience using tools like Google Analytics, SEMrush, Ahrefs, or similar

Responsibilities

• Build and manage editorial calendars aligned with key product updates, education trends, and seasonal campaigns (e.g., back-to-school, STEM week, Earth Day)
• Lead our blog and SEO efforts to increase organic traffic and position Generation Genius as a go-to resource for STEM education
• Research and write high-performing blog content tailored to educators
• Continuously optimize and refresh existing blog content to reflect current search trends and performance insights
• Develop and execute social media strategy, increasing educator engagement, word-of-mouth, and teacher trial sign-ups
• Own and execute the email strategy for engaging teachers with helpful, timely content
• Write and edit compelling copy for email campaigns, landing pages, paid media, and product messaging
• Collaborate with product and content teams to surface and promote the most relevant resources and features
• Monitor and analyze content performance across channels (traffic, email engagement, conversion, etc.)
• Use insights to iterate on content strategy and improve outcomes
• Partner with marketing operations to ensure content is tagged, tracked, and measured accurately

Preferred Qualifications

HTML and CSS experience is a plus

Benefits

• Access to the world’s leading medical experts for healthcare (pets included!)
• Discounts and resources to stay healthy: mind, body, and soul
• Almost all of our roles are fully remote - tech stipend included!
• Supplemental programs and time off to take care of your family and yourself
• Flexible PTO to recharge, including Sabbatical Leave
• Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes
• Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality
• No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers