Content Marketing Manager

Summary

Join Kion, a fast-growing Series A startup, as their Content Marketing leader to drive the company’s content and SEO strategy. You will be responsible for developing the approach to maximize visibility for Kion’s messaging and value proposition, creating high-value content for campaigns and lead conversions, and working in a fast-paced, collaborative environment. The role involves establishing SEO and keyword strategies, managing a content calendar, blogging regularly, optimizing content, creating multi-modal campaign resources, growing leads, nurturing prospects, optimizing marketing automation, and collaborating with various stakeholders. Kion offers a 100% remote-first work schedule (US only) and excellent compensation and benefits. The ideal candidate possesses strong communication, writing, and analytical skills, along with experience in content marketing, SEO, and marketing automation platforms.

Requirements

• Education: BS/BA in business, marketing or communications
• 7+ years of experience. Cloud, SaaS, management/governance software experience is a plus
• Demonstrable experience driving continually improving content and SEO initiatives
• Understanding of the Google search algorithm and backlink approaches
• Experience planning and executing prospect & customer-facing content programs
• Understanding of the sales funnel, lead lifecycle and acceleration tactics
• Experience breaking down technical topics for multiple audiences
• Experience using analytics to inform content marketing decisions
• Excellent communication, professional writing and content curation skills; ability to write short- and long-form content—and to also synthesize the information into infographics, video scripts, interactive digital experiences, etc
• Customer and sales focused. Proven experience partnering with product and sales teams to run successful campaigns
• Strong communication and collaboration skills with the ability to manage and build relationships cross-functionally
• Proficiency with marketing automation platforms (HubSpot & SFDC), CMS (Craft & Wordpress) and AI/analytics tools (ChatGPT & SEMrush)
• Solid project management experience ensuring that all commitments are met, and stakeholders are informed for multiple concurrent projects
• Analytical and creative

Responsibilities

• Establish SEO, keyword and backlink strategy to align to pillar campaigns
• Build and manage a rich content/editorial calendar to attract a qualified audience to our digital properties (drive awareness, subscribers and leads)
• Blog regularly to attract site visitors through search, social media and email
• Review and optimize content for all digital properties re: quality, brand consistency and tone of voice
• Create multi-modal campaign-related resources across the customer journey (e.g., web copy, nurture emails, whitepapers, eBooks, infographics, guides, social media, customer stories, internal comms, etc)
• Grow new leads by converting site traffic through compelling calls-to-action, landing pages, social media and email content
• Nurture Kion prospects by producing regular, helpful content aligned with the needs and interests of Kion’s target personas
• Optimize marketing automation and lead nurturing processes through appropriate email cadence and content
• Collaborate with leadership, product, sales and industry experts to create the most compelling content (including thought leadership and demand generation components)

Benefits

• Kion is a remote-first company. We offer a 100% remote work schedule (US only) as well as an in-office or hybrid schedule if you are local to the DC-Maryland-Virginia area
• Excellent compensation and high-quality benefits, including multiple medical plan options to fit your needs and budget. Kion contributes generously toward premiums for medical, dental, and vision coverage
• 3% of direct compensation contribution to your 401(k) (no match required)
• Unlimited PTO to allow staff to spend time with friends and family
• Regular virtual engagements to better connect with co-workers and talk about life outside of work
• A small-team collaborative environment that fosters communication and innovation