Content Creator and Strategist

Summary

Join Breakroom, a UK-based platform recently acquired by ZipRecruiter, and play a key role in launching the Breakroom Quiz in the United States. You will create high-performing paid social media content for Meta, TikTok, YouTube, and Snap. As the face of Breakroom in the US, you'll leverage our UK success to make an impact on the American market. This role involves creating engaging content, leveraging performance data to optimize ads, and collaborating with the UK Marketing team. The position offers a hybrid work environment and a competitive salary and benefits package. Breakroom is building a community-powered job rating platform and is committed to creating good jobs globally.

Requirements

• At least 1 year of experience creating content for TikTok, Instagram, or other major platforms, with a strong understanding of audience behavior, algorithms, and trends
• Ability to create attention-grabbing content with compelling hooks and clear messaging in under 20 seconds
• Strong proficiency in CapCut or similar video editing tools to create high-quality, engaging content optimized for social media platforms
• Skilled at communicating in a tone that resonates with Gen Z and aligns with Breakroom’s brand voice
• Deep familiarity with U.S. culture, humor, trends, and current events
• Strong creative instincts, with the ability to use both data and intuition to guide content strategy and optimize performance
• Detail-oriented and organized, able to manage multiple video projects and iterate quickly based on feedback
• Highly creative and proactive in pitching and developing new content ideas
• Based in EST OR CT to enable regular collaboration with the UK Marketing team
• Collaborative team player who thrives in remote and cross-functional environments

Responsibilities

• Help launch and grow Breakroom’s TikTok presence in the U.S., while shaping and establishing a distinct brand voice for the U.S. market
• Own the complete content creation process from scripting and shooting to editing and optimisation
• Produce high-performing impactful content for paid social media channels (Meta, TikTok, YouTube Shorts and Snap) that drive conversions for the lowest cost
• Leverage performance data to inform and iterate on ad creative, ensuring each piece is optimized for engagement and results

Preferred Qualifications

• Experience analyzing performance data from ad platforms to inform creative decisions and improve campaign results
• Background in social-first content creation for a brand, media company, or agency

Benefits

• Competitive salary
• Private health insurance
• Life insurance
• Company Pension scheme including employer match
• Mental health resources, financial and family planning, wellness and lifestyle stipend, and more
• Flexible working hours
• 25 days paid holiday