Airalo is hiring a
Content Manager, Remote - United Kingdom, France

Summary

The job is for a Content Manager, Europe & CIS at Airalo, a remote-first position. The role involves building a content strategy, managing a team of Content Specialists, creating and publishing engaging content, optimizing content for SEO and ASO, and collaborating with cross-functional teams.

Requirements

• 5-10 years of proven Content, SEO, and ASO achievement, preferably in a startup/scale up context
• Excellent understanding of SEO and ASO channel management and best practices
• Strong understanding of web/mobile app campaign measurement and attribution
• A strong understanding of keyword research with excellent analytical skills
• Experience in writing app descriptions and titles using researched keywords
• An analytical mind with the ability to spot patterns and trends using the latest app analytics tools
• Experience in creating multimedia content, including blog, podcast, social and video production
• Experience with analytics tools and/or other market research tools, e.g. SEMrush, Ahrefs
• Deep understanding of European cultures, consumer behavior, and market trends
• Fluency in English, with impeccable verbal and written communication skills

Responsibilities

• Develop a comprehensive content strategy aligned with Airalo’s short-term and long-term country targets in all Europe and CIS countries
• Hire and manage a team of Content Specialists all over Europe
• Collaborate with Airalo Growth divisions to create and publish compelling and high-quality content for various platforms
• Create and publish engaging content for the assigned country or countries in the region. Oversee the localization of content, ensuring accurate translation and adaptation to meet the linguistic and cultural preferences of the target audience
• Optimize or coordinate the optimization of content according to SEO and ASO best practices for the assigned country/language
• Use content management systems to analyze website traffic and user engagement metrics
• Manage content distribution to online channels and social media platforms with the rest of the Social Media team members to increase traffic
• Work closely with cross-functional teams, including marketing, design, and product development, to align content initiatives with overall business objectives
• Ensure compliance with local laws (e.g., copyright and data protection)

Preferred Qualifications

• Previous management and hiring experience
• Understanding of UX copywriting and technical content
• Ability to assess campaign performance, identify consumer behavior and creative opportunities, and manage cost-per-acquisition targets

Benefits

• Health Insurance
• Work-from-anywhere stipend
• Annual wellness & learning credits
• Annual all-expenses-paid company retreat in a gorgeous destination & other benefits