Content Marketer

Summary

Join Pavago as a full-time, remote Content Marketer and take ownership of inbound marketing strategies. You will develop and execute content strategies across various platforms, creating engaging multimedia content to attract and retain a defined audience. Responsibilities include content creation, SEO optimization, editorial calendar management, audience engagement, and cross-functional collaboration. The ideal candidate possesses proven content marketing experience, strong writing and technical skills, and a strategic approach to marketing. A strong portfolio showcasing your content creation abilities is required. The role demands excellent organizational skills, the ability to work independently and collaboratively, and a passion for storytelling.

Requirements

• Proven experience as a Content Marketer or in a similar role, with a strong portfolio of content
• Proficiency in content management systems (CMS) like WordPress, and familiarity with SEO tools and analytics platforms
• Excellent writing and editing skills, with a creative mindset to craft compelling narratives for diverse audiences

Responsibilities

• Design and implement targeted content strategies that align with business goals, focusing on creating blogs, social media content, and lead-generation initiatives to guide prospects through the funnel
• Develop funnel strategies tailored to each stage of the customer journey, ensuring content aligns with specific touchpoints to effectively nurture and convert leads
• Write engaging, SEO-optimized content that resonates with target audiences and maintains a consistent brand voice across platforms. This includes performing keyword research to inform content topics, crafting clear and compelling headlines, and structuring content for readability
• Create and oversee an editorial calendar to ensure timely, strategic publication of content
• Coordinate with design, writing, and marketing teams to keep all projects on schedule and aligned with campaign objectives
• Leverage storytelling techniques to build community engagement and drive social sharing
• Regularly analyze web traffic and engagement metrics to assess content performance and refine strategies
• Partner with product, sales, and marketing teams to ensure cohesive and impactful marketing initiatives, aligning inbound content with overall business objectives

Preferred Qualifications

• Strong Organizational Skills and Attention to Detail: The ability to manage multiple projects effectively while ensuring high quality and adherence to deadlines is essential. This skill enables you to create a systematic approach to content production and strategy execution
• Ability to Work Independently and as Part of a Team: Flexibility in working both autonomously and collaboratively is crucial in a dynamic environment. This ensures that you can take initiative on projects while also contributing effectively to team efforts
• Passion for Content Creation and Storytelling with a Strategic Approach to Marketing: A genuine enthusiasm for crafting compelling narratives combined with a strategic mindset allows you to create content that resonates with audiences and aligns with business objectives

Benefits

Remote work