Content Marketing Associate

Summary

Join Tucows Domains, the world's largest wholesale domain registrar, as a Content Marketing Associate! This fully remote role (within the Greater Toronto Area, with occasional on-site meetings) involves crafting compelling content across various digital channels. You will collaborate with marketing and sales teams, developing content strategies, optimizing for SEO, and leveraging AI tools. The ideal candidate possesses 1-2 years of experience, a Bachelor's degree in a related field, and strong writing and editing skills. Tucows offers a competitive salary and benefits package.

Requirements

• 1-2 years of content marketing experience in either an agency or on an in-house team or relevant internship experience with a B2B company
• Bachelor’s degree in marketing, creative advertising, communications, or a related field
• Strong writing and editing skills with a keen eye for detail
• Familiarity with ChatGPT or other AI tools for generating content
• Experience with content creation and social media management
• Ability to work collaboratively in a fast-paced environment
• Strong understanding of SEO principles and best practices

Responsibilities

• Write engaging, clear, and compelling copy for marketing campaigns, websites, our intranet site, social media, digital content, video scripts, technical servicing- and policy-related communications, and experiential projects
• Review and revise copy to ensure accuracy, inclusivity, accessibility, regulatory compliance, clarity, grammar, and adherence to project briefs and deadlines
• Leverage AI tools to streamline and drive efficiencies with content creation
• Collaborate with stakeholders to turn product details and features into compelling positioning
• Ensure consistency in brand voice and messaging across all communications, adhering to the brand, plain language, and editorial guidelines
• Develop content strategies that support business goals and improve audience engagement
• Identify gaps in content workflow and recommend process improvements
• Manage many projects simultaneously and prioritize tasks to deliver high-quality content on time
• Take a test-and-learn approach to refine messaging and improve performance
• Optimize content for search engines to drive organic traffic
• Provide insights from data to improve content effectiveness
• Collaborate with the creative director, designers, and marketing team to brainstorm and develop innovative concepts, copy tests, and campaign ideas
• Collaborate with internal stakeholders to ensure messaging consistency and effectiveness
• Support content distribution across owned and paid channels

Preferred Qualifications

Familiarity with HubSpot, including content management and marketing automation, would be an asset

Benefits

• The base salary range for this position is $57,420 to $63,800. Range shown in $CAD for Canadian residents. Other countries will differ. Range may vary on a number of factors including, but not limited to: location, experience and qualifications
• Tucows believes in a total rewards offering that includes fair compensation and generous benefits
• Remote-first, meaning you can work from anywhere you can connect to the Internet!