Lifecycle Marketing Associate

Summary

Join Brightwheel's Marketing team as a Lifecycle Marketer! You will lead lifecycle campaigns and nurtures for the Education team, driving customer value and increasing the use of Experience Curriculum products. This role requires expertise in both marketing and early education, demanding a scrappy yet detail-oriented approach. You will build lifecycle strategies from the ground up, impacting the early education industry significantly. The ideal candidate possesses strong marketing experience, early education background, and excellent writing skills. Brightwheel offers competitive compensation, equity, and premium benefits including healthcare, parental leave, PTO, 401k, and a wellness stipend. The position is fully remote, offering work-life flexibility.

Requirements

• 2+ years of marketing experience with a track record of launching successful campaigns
• 1+ years experience in Early Education as an administrator, educator, or partner
• Excellent writing skills and attention to detail
• Scrappy, proactive team member who is highly collaborative and gets things done
• Track record of consistently delivering excellent results in a fast-paced environment
• Growth mindset with results-driven approach to work (testing, measuring, iterating)
• Mastery of at least one marketing communication tool such as HubSpot, ActiveCampaign, Braze, Mailchimp, or Intercom

Responsibilities

• Drive end-to-end strategies to engage existing Experience Curriculum customers and reinforce value to increase retention
• Build and publish email campaigns in HubSpot, including a monthly customer newsletter
• Collaborate with Content Marketing on social engagement strategies
• Win back previously churned customers by reinforcing product value and driving awareness of new offerings
• Optimize website and Help Center to make customer resource pages more user-friendly and visible
• Jump in to support various marketing initiatives as a key member of the Lifecycle & Customer Marketing team

Benefits

• Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families
• Generous Paid Parental Leave for growing families
• Flexible Paid Time Off (PTO) to recharge and relax
• 401(k) Enrollment to help you plan for the future
• Monthly Wellness & Productivity Stipend to support your well-being
• Competitive compensation, benchmarked against similar-stage growth companies
• Equity & Ownership
• Fully remote company, giving you the flexibility to work from where you thrive