Content Marketing Associate

Summary

Join Brightwheel, a leading technology brand in early education, as a Content Marketing Associate! You will lead the creation of engaging content across various platforms to drive awareness and conversions. This role involves developing both short and long-form content, optimizing for organic channels, and refining lead generation strategies. You will collaborate with cross-functional teams and manage webinars. Success requires a detail-oriented, results-driven individual passionate about impactful content strategies. Brightwheel offers a fully remote work environment and a comprehensive benefits package.

Requirements

• Strong writing, editing, and proofreading skills
• A creative mindset with the ability to adapt writing styles to different audiences
• Strong organizational and project management skills, with the ability to manage multiple content initiatives simultaneously
• Familiarity with SEO best practices and content optimization
• Excellent writing, editing, and proofreading skills with attention to detail

Responsibilities

• Develop and publish content that promotes E.E.A.T. (Experience, Expertise, Authoritativeness, Trustworthiness), including both short-form content (blogs) and long-form content (industry reports, surveys, customer insights, templates, guidelines)
• Update and optimize high-converting blog posts by telling more compelling stories that drive prospects to engage further with demos or content downloads
• Edit and proofread various content types, including blogs, landing pages, presentations, and content offers. Ensure all content meets brand standards and is free from errors before publishing
• Research and understand ECE industry trends to ensure content remains relevant and insightful
• Maintain content calendars and track deadlines to ensure timely delivery of all content pieces
• Manage live webinars by acting as the marketing point of contact for panelists, overseeing chat interactions, and ensuring a smooth and interactive experience for participants

Preferred Qualifications

• A passion for early education and an understanding of the challenges educators face
• Teaching experience as an educator or admin
• Experience with webinar platforms, operations, and chat management

Benefits

• Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families
• Generous Paid Parental Leave for growing families
• Flexible Paid Time Off (PTO) to recharge and relax
• 401(k) Enrollment to help you plan for the future
• Monthly Wellness & Productivity Stipend to support your well-being
• Equity & Ownership
• Fully remote work environment